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How much is sold and how much is kept. Rising revenue with falling margins points to discounting or rising costs.
How much is funded by the company's own capital. A ratio that keeps falling means growing reliance on debt.
What the company owns and where the funding came from — how much is covered by capital it never repays, and whether short-term debt is matched by liquid assets.
What one share earns (EPS) and owns (BPS) — and whether new shares have diluted each holder's slice.
Capital efficiency and safety pull against each other. Cutting debt is safer, but the same profit then earns a lower return.
Where the cash went. Profit without matching operating cash flow may be tied up in receivables or inventory. Above zero is cash in, below is cash out. The free cash flow row is what is free before financing.
How much of the earnings reached shareholders. A rising payout ratio alongside a rising dividend can mean it is being stretched.
How richly the price is valued against earnings and sales, compared with the company's own past.