Meta Shuts Down AI Image Tool Following Backlash

Sentiment Analysis
Meta has shuttered an artificial intelligence image creation feature after just three days, following public backlash.
The tech giant last Tuesday (July 7) introduced a tool that let users generate images using public Instagram accounts. By Friday (July 10), the feature was pulled, after Meta received widespread privacy-related criticism.
“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement shared by Reuters. “We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”
According to Reuters, the feature had faced backlash related to privacy concerns. It had allowed anyone to generate an image of another person by public Instagram username in a prompt. Public accounts had been included by default unless users navigate to a setting to opt out.
As covered here last week, Meta’s own policy states that users “will not be notified about content created using AI features at Meta.” The opt-out also did not apply retroactively, meaning that images generated before a user turns off the setting remain in the system.
“That distinction matters because most users will not find the setting, and some who look for it on launch day could not locate it at all,” PYMNTS wrote. “Public photos posted for an audience of followers become reusable inputs for AI generation by strangers, advertisers and Met...
Source: PYMNTS
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