HealthyWomen Launches Brain Health Coalition to Normalize Brain Health as Part of Midlife Care

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HealthyWomen today announced the launch of the Brain Health Coalition, a cross-sector initiative bringing together employers, health systems, medical associations, research institutions, community organizations and patient voices to address one of the most urgent and underaddressed challenges in American health: the failure to treat Alzheimer's disease as a routine part of midlife care.
Alzheimer's-related brain changes can begin decades before a single symptom appears. Midlife is the most consequential window for intervention, yet it remains the most systematically ignored. This coalition is built to change that.
"Brain health has been treated as something to worry about later in life, when the evidence is clear that the time to act is decades earlier," said Beth Battaglino, CEO of HealthyWomen. "We are convening this coalition because the relationships, the reach and the urgency all point to now. This is about building the infrastructure for change — across sectors, across communities and for every American."
The Brain Health Coalition's connective infrastructure is designed to align existing efforts, amplify reach and fill the coordination gap that has kept siloed progress from achieving scale. Its membership spans every stakeholder with real influence over outcomes: employers who shape workforce health decisions, clinicians who set screening norms, insurers who determine what gets covered, researchers who establish the evidence base and community organizations that reach the people most at risk. The coalition operates across three pillars simultaneously — perception, education and policy — because progress in one without the others does not hold. That integrated structure is what mak...
Source: PRNewsWire
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