PLAID,Inc.

PLAID, Inc. is a Japanese company that creates and manages KARTE, a software-as-a-service (SaaS) platform designed to enhance customer experiences. Furthermore, it oversees the development and operation of two distinct digital publications: Shopping Tribe, which caters to the e-commerce sector, and XD, dedicated to insights into customer experience. Established in 2011, the firm's headquarters are located in Tokyo.