
Apple's Customers Can Take a Price Hike, Analyst Says Retention Hardly Moves
Benzinga
Published: Sep 11, 2026, 11:26 AM
Sentiment Analysis
Apple Inc. (NASDAQ: AAPL ) could be entering a stronger multiyear upgrade cycle as new hardware, artificial intelligence features and a foldable iPhone give consumers more reasons to replace aging devices, according to two technology analysts.
Munster Sees Revenue Shifting Into 2027
Deepwater Asset Management’s Gene Munster told CNBC Apple’s decision to split its iPhone upgrade cycle could pressure near-term growth. However, it may push more revenue into the March and June quarters.
Munster said Wall Street expects roughly 14% to 15% growth for the March quarter. He believes growth could approach 20% as the delayed launches contribute to sales.
He is also watching Apple’s Siri rollout and pricing strategy.
Munster said past price increases across Apple products have caused little change in customer retention. That suggests the company still has r...
Source: Benzinga
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