Cricut, Inc. (CRCT) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcript

SA Transcripts 162.17K Followers Follow Cricut, Inc. ( CRCT ) Goldman Sachs Communacopia + Technology Conference 2026 September 10, 2026 7:25 PM EDT Company Participants Christopher Belfiore - Head of Investor Relations Conference Call Participants Katherine Campagna - Goldman Sachs Group, Inc., Research Division Presentation Katherine Campagna Goldman Sachs Group, Inc., Research Division Hi, everyone, and welcome to the Cricut Fireside Chat at the Goldman Sachs Communacopia + Technology Conference. I have the privilege of hosting Kimball Shill, CFO, and Chris Belfiore, Head of IR, here at our conference. We have about 35 minutes today, and we'll open it up to Q&A if there's any. But my name is Kat Murphy, and I cover Cricut and the hardware sector here at Goldman Sachs. It's a privilege to have you both here. Christopher Belfiore Head of Investor Relations Thank you, Kat. We're excited to be here. Question-and-Answer Session Katherine Campagna Goldman Sachs Group, Inc., Research Division Yes. To start it off, over the last several quarters, you've focused on a few key initiatives around investing in new products, simplifying the user experience, broadening brand awareness, and introducing some new ways to monetize the Cricut platform. As you look across those various initiatives, what are two or three milestones that would tell you that this strategy is translating into sustainable, profitable growth? Christopher Belfiore Head of Investor Relations So there's four things I'll highlight. First is consistent platform growth. So we have grown every single quarter, I think since 2021. We expect to grow every quarter this year. And so we're very pleased with our platform business. And it's worth highlighting that it represents 80% of our profitability, and it's the part of the flywheel that lets us monetize the users that we bring into our ecosystem. Second really is the green shoots of improvement we're seeing in engagement. So engagement's been a bit of a headwind for us