AT&T Delivers Value, Choice, and Flexibility with the New iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo - Backed by America's Best Guarantee

New and existing customers get our best deal on the new iPhone 18 Pro, up to $1200 off with iPhone trade in, any condition.

More confidence with America's Best Guarantee : AT&T is the first and only provider with a guarantee that includes both fiber and wireless networks. We promise to deliver the reliable connection customers depend on, the prompt and friendly service they deserve, and the deals they want. If not, we make it right with the AT&T Guarantee.

More performance : Experience iPhone on America's largest wireless and fiber networks, with enhanced network intelligence and near real time insights to keep customers connected to the right network at the right time.

More value and flexibility : New and existing customers can upgrade or switch to AT&T and get up to $1200 off with eligible iPhone trade-in, in any condition. Customers can upgrade to the newest iPhone models with AT&T Next Up Anytime® to get the latest iPhone model every year or switch and save with Unlimited Your Way plans that let you mix and match by line to fit every need and budget. Plus, consumers who switch to AT&T get up to $800 to pay off their current device.

What's New : AT&T is bringing customers the latest iPhone lineup, including iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo — available on our intelligent, reliable network backed by the AT&T Guarantee® . Upgrade with AT&T Next Up Anytime or switch and get up to $1200 off with iPhone trade-in, any condition. Plus, customers who switch to AT&T get up to $800 to pay off their current device. With Unlimited Your Way, customers get value packed plans with the choice and flexibility to mix and match per line.

Better Together : AT&T's robust intelligent network uses near real-time insights to deliver a consistent connection across wireless, fiber, Wi-Fi, and Satellite – without customers having to think about or manually manage the network they're using. iOS 27 features like Connectivity Assist support our vision of a seamless connected experience, whether at home or on the go.

The AT&T Guarantee : Customers want the newest and the best devices. They also want a carrier confident enough to promise a connection they can count on, the deals they want , and the prompt, friendly service they deserve. We are committed to delivering on these promises, and if we fall short, we are the only provider who promises to proactively make it right, with America's Best Guarantee .

Only AT&T : With iPhone 18, only AT&T customers will proactively receive an Apple notification and credit from AT&T in the event of a network outage. The notification will link to our outage site for more information and support.

AT&T's Best Deals : New and existing customers get our best deal on the new iPhone 18 Pro, up to $1200 off with iPhone trade in, any condition. Plus, customers who switch to AT&T get up to $800 to pay off their current device balance. They can also save $200 per line when ordering online.

Plans for Everyone : AT&T is committed to delivering plans for everyone, unlike T-Mobile and other providers. Our Unlimited Your Way customers have the ability to pick a plan that is right for each person in the family. Plans include: Unlimited talk, text and data in and between the U.S., Canada and Mexico At least 5GB of high-speed data per line Up to 250 GB of hotspot data per line AT&T 5G access Active Armor® mobile security

"We earn our customers' trust every day through the seamless experiences we deliver," said Jenifer Robertson, executive vice president and general manager, AT&T Consumer . "With prices and plans for everyone, we confidently connect our customers to the network they can count on with access to the latest innovations, now including the all-new iPhone lineup, backed by the AT&T Guarantee. Whether you're a loyal AT&T customer upgrading to the iPhone 18 Pro, iPhone 18 Pro Max, or iPhone Duo, or switching to our net...