PLNT SHAREHOLDER ACTION REMINDER: Faruqi & Faruqi, LLP Reminds Planet Fitness (PLNT) Investors of Securities Class Action Lawsuit Deadline on September 14, 2026

Faruqi & Faruqi, LLP , a leading national securities law firm, is investigating potential claims against Planet Fitness, Inc. ("Planet Fitness" or the "Company") (NYSE: PLNT) and reminds investors of the September 14, 2026 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company.

The complaint alleges that the Company and its executives violated federal securities laws by making false and/or misleading statements and/or failing to disclose facts concerning the true state of Planet Fitness' customer acquisition and marketing metrics. Notably, the Company's updated marketing messaging was failing to resonate with, and was actively intimidating, its core target demographic of fitness beginners and casual gym-goers. As a result, Planet Fitness was experiencing a significant headwind in net member joins during its peak first-quarter sign-up period that rendered its previously issued fiscal 2026 guidance and long term financial targets unachievable.

On May 7, 2026, Planet Fitness announced its first quarter results for fiscal 2026, revealing that its critical peak sign-up period was off to a slower-than-expected start internally, slashing same-store growth guidance from 4-5% to only 1%, completely withdrawing its long-term three-year growth algorithm, and announcing a pause of the planned national rollout of the Black Card price increase. On this news, Planet Fitness's stock price fell $19.95, or 31.19%, to close at $44.01 per share on May 7, 2026.

The court-appointed lead plaintiff is the investor with the largest financial interest in the relief sought by the class who is adequate and typical of class members who directs and oversees the litigation on behalf of the putative class. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. Your ability to share in any recovery is not affected by the decision to serve as a lead plaintiff or not.

This securities class action lawsuit alleges that Planet Fitness, Inc. made materially false and misleading statements and/or concealed material adverse facts during the class period concerning the company's customer acquisition and marketing metrics. Specifically, the complaint alleges that Planet Fitness's updated marketing messaging was failing to resonate with - and was allegedly actively intimidating - its core target demographic of fitness beginners and casual gym-goers. As a result, the company allegedly experienced a sig...