Beko lets the numbers tell the story of easier everyday living

From 40-minute full-load washing and 59-minute oven cleaning to 30% longer freshness, Beko's global brand portfolio turns innovation into measurable benefits for everyday life. ISTANBUL , Sept. 4, 2026 /PRNewswire/ -- Beko, a global leader in home appliances, showcases innovations from across its global brand portfolio, helping make everyday routines simpler, faster and more efficient.

Beko delivers reliable performance and greater efficiency across everyday household routines, with technologies designed to make better use of time, energy and resources without compromising on results. In laundry care, Beko combines proven cleaning performance with greater time and energy efficiency through its patented UltimateWash Technology , featured in the new Ultimate40' program. Ultimate40' delivers the same proven cleaning performance on a full load in just 40 minutes 1 , powered by an enhanced inner drum paddle and an updated washing algorithm that dissolves detergent faster and spreads water more evenly through the drum. The result: everyday dirt is lifted quickly across the entire load, saving up to 35% in both time and energy 2 on daily programs.

In the kitchen, Beko's PyroPro Self-Cleaning Technology takes the effort out of oven maintenance. Using the intense heat of 420°C, it burns away grease and food residue, leaving only fine ash that wipes away easily, delivering a full clean in just 59 minutes while using up to 47% less energy 3 than a standard pyrolytic cycle. Beko is also bringing greater flexibility to refrigeration with its latest cabinet designs, combining food care technologies such as AeroFlow™ , which supports stable temperatures throughout the refrigerator to keep food fresh for 30% longer. 4 Our new high-capacity and energy-efficient bottom mount refrigerator range includes 54 cm built-in and 60 cm freestanding models. The 54 cm built-in combi comes with a B energy class, while the 60 cm combi features a sleek, ergonomically positioned display on the crisper, putting freshness control right at your fingertips. The new +600L large-format range includes 91 cm 4-door multi-door and 91 cm side-by-side refrigerators, offering a more spacious, premium format for busy households. With an ice & water dispenser available on both models and up to 2 kg of ice made per day, refreshing drinks are always ready to enjoy. Together, the updated cabinet range has been developed to help preserve freshness for longer, support more efficient storage and make refrigeration easier to integrate into different kitchen spaces.

Whirlpool is combining advanced technology with refined design to help consumers get more from their everyday appliances. With a clear focus on the premium segment, the brand brings together refined design, intuitive technology and personalized innovation to create appliances that deliver a more seamless everyday experience. In laundry, Whirlpool washing machine technology operates 60% 5 more efficiently than A energy class models, and with a 9 kg capacity, it delivers powerful cleaning performance while significantly reducing energy consumption. In the kitchen, Whirlpool's MattProtect Technology combines refined design with lasting surface protection. Compared with standard glossy ceramic glass, matte glass delivers up to 3x greater scratch resistance, up to 3x more effortless cleaning and over 3x higher resistance to chipping 6 , so surfaces stay looking flawless for longer even under the daily intensity of real cooking.

Hotpoint: Over a century of trusted expertise Since 1911, Hotpoint has been a trusted partner at home, with care at the heart of the brand. Its technologies are designed to bring greater care and convenience to everyday life, helping consumers prot...