Nike closes 11 stores across the US — including one in California

Slumping sneaker seller Nike shuttered of a total of 11 of its U.S. stores in July alone, according to a report — including one location in a popular upscale shopping center in Northern California.

The closures impacted states across the country, including Texas, New Jersey, Illinois, North Carolina, Georgia, Florida, Missouri, Maryland, and Kentucky.

In California, the brand permanently shuttered its location at the busy Santana Row mall in San Jose — a top shopping stop for minted tech workers.

Federal Realty, which operates the center, told the Silicon Valley Business Journal that the departure was “not a decision specific to this market or property” — and part of a broader shift, as the company tries to find the way forward.

Despite the closure, the Golden State still has the most Nike locations in the country with 39 stores.

The downsizing comes as Nike announced major global operations changes in April of this year — laying off approximately 1,400 employees working in global operations, mostly in the technology sector.

The changes were designed to optimize the company's supply chain footprint and modernize their use of technology to create “a more responsive, resilient, responsible, and efficient company,” according to Nike.

The iconic brand has been in a sales slump, with both footwear and equipment showing negative growth, revenue from Nike stores down 7%, and Converse revenue down 32%.

Nike Direct revenue fell 9%, while Nike Digital was fell by 12%.

Niki President and CEO Elliot Hill acknowledged the company's struggles in their June 2026 fourth-quarter earnings call.

“We know we’re not living up to our full potential,” said Hill.