Huggies® Rallies Communities to Recognize the Fighting Spirit of NICU Babies During NICU Awareness Month

Huggies renames its nano and micro preemie diapers "Huggies Little Fighters" and marks NICU Awareness Month by spotlighting real stories and supporting families CHICAGO , Sept. 3, 2026 /PRNewswire/ -- This NICU Awareness Month, Huggies® is rallying families, caregivers and communities to recognize the extraordinary strength of babies in the NICU, and the people fighting alongside them. Throughout September, the brand will spotlight real NICU stories, continue to support families through the Derick Hall One Percent Foundation and officially rename its nano and micro preemie diapers from Huggies Little Snugglers ® to Huggies® Little Fighters™ .

Huggies® introduces Little Fighters™, the new name for its nano and micro preemie diapers, in recognition of the fighting spirit of babies in the NICU. Huggies® Little Fighters™ diapers are purposefully designed with NICU professionals to provide specialized care for the smallest babies in the NICU. After decades of supporting NICU babies, Huggies is renaming its nano and micro preemie diapers Huggies Little Fighters. Inspired by the strength, resilience and determination these babies show every day, the new name honors their fighting spirit and reflects a longstanding Huggies belief: NICU babies aren't fragile, they're fighters. The name also reinforces Huggies' ongoing commitment to providing specialized care for NICU babies and the people who love and care for them.

Specialized Care for the Strength of Little Fighters Inspired by the resilience of NICU babies and developed in partnership with NICU nurses and therapists, Huggies Little Fighters diapers are purposefully designed to support NICU babies' earliest days with specialized designs tailored to their unique needs. Key design features include:

Hand-inspected quality: Each Huggies nano preemie and micro preemie diaper is hand-inspected before being delivered to NICUs. Since 2013, Huggies has hand-inspected more than 38 million micro and nano preemie diapers in Neenah, Wisconsin.

Gentle skin protection: Huggies diapers have no harsh irritants and provide soft, gentle protection for the most delicate babies.

Support for developmental positioning: Huggies Little Fighters nano preemie and micro preemie diapers are developed specifically for premature babies, to help allow for developmentally appropriate positioning. The Huggies Little Fighters nano preemie diapers are designed for babies under 2 pounds, and Huggies Little Fighters micro preemie diapers are designed for babies under 4 pounds.

Flexible and comfortable: Our specially designed diapers, with an absorbent, comfortable and flexible pad, are shaped to conform and fit the smallest most delicate baby.

Adjustable fit for NICU care : Overlapping, flexible fastening system allows for an adjustable fit and to accommodate patient lines and tubes.

How to Support NICU Families During NICU Awareness Month Throughout September, Huggies will celebrate real NICU stories that embody the spirit behind the Little Fighters name, inviting families, friends and caregivers to share their own NICU journeys through @niculittlefighters . From Sept. 1 through Sept. 30, 2026, @niculittlefighters will share "Fighting Words," a collection of real memories, messages and stories that highlight the strength of NICU babies and the people in their corner. The campaign brings the meaning behind Little Fighters to life by spotlighting the courage and determination that inspired the name. Huggies is also inviting families and caregivers to con...