Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of their First Location on Vancouver Island, British Columbia

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (" Happy Belly " or the " Company "), a leading consolidator of emerging restaurant brands, is pleased to announce that its Heal Wellness brand (" Heal ") will celebrate the grand opening of its newest location this Saturday, August 29th, at Unit D1-4, 3956 Shelbourne Street, Saanich, British Columbia, within the University Heights development. The location is owned and operated by an experienced multi-unit, multi-brand operator and represents the first of five committed Heal Wellness locations by this franchisee for Vancouver Island. The opening marks Heal's first location on Vancouver Island and further advances the brand's disciplined, asset-light growth strategy as it continues expanding across British Columbia and Western Canada. Heal Wellness is a fast-growing quick-service restaurant (" QSR ") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies, built around clean ingredients and a better-for-you lifestyle.

University Heights is a major mixed-use redevelopment in Saanich's Shelbourne-McKenzie area, combining new residential density with retail and commercial services along two important regional corridors. The location provides access to established neighbourhoods, growing residential density, and traffic connected to the nearby University of Victoria, creating a strong customer base of students, young professionals, families, and active consumers. As Heal's first Vancouver Island location, University Heights provides a strategic foothold for the brand within the Greater Victoria market. Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts grows across Canada. With a scalable format, strong unit economics, and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across British Columbia and Western Canada while continuing its expansion into additional Canadian and U.S. markets. The University Heights grand opening is another milestone in that growth strategy and highlights the strength of Happy Belly's multi-unit, multi-brand franchise partner network as experienced operators continue to expand across the Company's portfolio.

" We are just getting started ", said Sean Black.

Additional Updates: The Company announces that it has granted 1,000,000 stock options (the "Options") to its Chief Financial Officer, Ian Thomas, in accordance with the Company's Option Plan. The Options are exercisable at $2.00 per common share (the "Shares") and are subject to performance-based vesting triggers designed to align with the performance warrants and options previously granted to the Company's Board of Directors and Chief Executive Officer on October 3, 2025, and will expire October 2 nd , 2030. These Options shall vest as follows: