Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of Its Newest Location in Sylvan Lake, Alberta

Toronto, Ontario--(Newsfile Corp. - August 21, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (" Happy Belly " or the " Company "), a leading consolidator of emerging restaurant brands, is pleased to announce that its Heal Wellness brand (" Heal ") will celebrate the grand opening of its newest location in Sylvan Lake, Alberta, this Saturday, August 22 nd , at 5003 Lakeshore Drive. The location is owned and operated by an existing Heal franchisee as they expand their relationship with the brand as a multi-unit franchisee. The opening further advances Heal's disciplined, asset-light growth strategy as the brand continues to expand across Alberta's high-growth urban and suburban markets. Heal Wellness is a fast-growing quick-service restaurant (" QSR ") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies, built around clean ingredients and a better-for-you lifestyle. Happy Belly 1 To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/6625/310749_ecfdc2b604113811_002full.jpg "The grand opening of our newest location in Sylvan Lake reflects our continued focus on expanding Heal into strong, community-oriented markets with favorable demographic and traffic fundamentals," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "This opening is especially meaningful as it is being led by an existing franchise partner who is expanding with us as a multi-unit franchisee, which is a strong validation of the brand, our model, and the opportunity ahead." Sylvan Lake, Alberta, combines a growing local customer base with steady tourism demand and a lifestyle that naturally aligns with health, recovery, and wellness. With its lakefront identity, recreation, family-friendly tourism, locally owned shops, and a young, active community, Sylvan Lake is a natural fit for Heal's açaí and smoothie wellness offering. The location will serve residents, weekend visitors, athletes, busy parents, and vacationers seeking convenient, health-forward food options. Heal Wellness continues to gain momentum as consumer demand for wellness-focused QSR concepts grows across Canada. With a scalable format, strong unit economics, and an expanding network of experienced franchise partners, Heal is well positioned to deepen its presence across Western Canada while continuing its expansion into additional Canadian and U.S. markets. The Sylvan Lake grand opening is another milestone in that growth strategy and demonstrates the continued momentum of Heal's franchise network delivering measurable results as we expand our brands across Canada and the U.S. to create long-term value for our shareholders. Happy Belly 2 To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/6625/310749_ecfdc2b604113811_003full.jpg " We are just getting started ," said Sean Black. About Heal Wellness Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more. Franchising For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at [email protected] . About Happy Belly Food Group Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly 3 To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/6625/310749_ecfdc2b604113811_004full.jpg Sean Black Co-founder, Chief Executive Officer Shawn Moniz Co-founder, President FOR FURTHER INFORMATION, PLEASE VISIT: www: www.happybellyfg.com or email [email protected] If you wish to contact us please call: 1-877-589-8805 Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are