
Apple has gotten too predictable. Can its next CEO bring back the element of surprise?
Market Watch
Published: Aug 21, 2026, 01:48 AM GMT+9
Sentiment Analysis
Big changes are coming to Apple in September, when Tim Cook will step down as CEO and will be replaced by hardware chief John Ternus. While Cook has grown Apple AAPL into the world’s second-largest company by market capitalization, Wall Street expect Ternus to follow a different playbook for the artificial-intelligence era — one that focuses on more product innovation.
Source: Market Watch
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