Hyundai's new flagship vehicle is a large luxury Genesis EV

Hyundai Motor's newest luxury flagship vehicle is an all-electric large SUV called the Genesis GV90. The up to seven-seat EV features a new design direction for Genesis and expands the luxury brand's lineup to seven vehicles in the U.S., as Hyundai continues to grow its sales domestically. The Genesis GV90 is the largest vehicle the brand has offered since entering the U.S. market a decade ago. It's expected to compete against the Cadillac Vistiq and Escalade IQ, Mercedes-Benz EQS SUV and Rivian R1S in the large SUV segment. "Today marks a landmark arrival for Genesis and for the future of luxury mobility," Hyundai CEO José Muñoz said in a statement. "GV90 opens a new chapter for Genesis, building on our track record of bold innovation, elevated customer experiences, and an unwavering commitment to excellence." The GV90 will be produced at a new Hyundai facility in Ulsan, South Korea. It is expected to go on sale in the U.S. early next year. The company said pricing for the vehicle, which marks its fourth EV in the U.S, will be disclosed closer to the vehicle's arrival. Genesis declined to say whether the GV90 also could be offered as a hybrid or gas-powered vehicle, which it has done with other nameplate like its GV70 SUV and G80 sedan. EV sales in the U.S. have slowed during the past year with the end of federal support by the Trump administration , including up to $7,500 to purchase an EV. The vehicle will be available in two variants: the GV90 Neolun, which includes coach doors that open from the middle of the vehicles, or standard GV90 trims with conventional swing doors. A "First Edition" of the vehicle with special badging, wool cashmere and other plush materials also will be available. The coach doors — also known as suicide doors — are uncommon in the automotive industry. They make entry and egress much easier but are harder to engineer to meet safety standards, which Genesis said it has done. "Safety remains paramount in the GV90 Neolun, despite the absence of a [middle] pillar. Genesis engineered a new structure that seamlessly marries the doors to the vehicle body while maintaining the highest safety standards," the company said. The automaker said the GV90 features a new high-performance electric motor system capable of up to 490 kilowatts (about 660 horsepower) and 800 Newton-meters (590 foot-pounds) of torque. It will have an expected EV range of roughly 310 miles, according to the company. The design, which features a vehicle-wide dual light that meets at a point in the center, was previously previewed as a concept vehicle by the brand in 2024. Genesis' U.S. sales through the first six months of this year are up roughly 5% from a year earlier, to 39,088 units. The brand has achieved 22 consecutive months of year-over-year sales growth.