CHIPOTLE LAUNCHES THE SALISH MATTER ORDER INSPIRED BY ONE OF GEN ALPHA'S BIGGEST CELEBRITIES

The Salish Matter Order features a Kid's Cheese Quesadilla with white rice, black beans and guac, served with kid's chips and chocolate milk, available exclusively in the Chipotle app and on Chipotle.com for a limited time. The collaboration was inspired by Salish's organic Chipotle fandom and marks the brand's first creator spotlight on a Kid's Meal. Fans can enter to win the Ultimate Chipotle Creator Experience and meet Salish Matter in Los Angeles.

NEWPORT BEACH, Calif. , Aug. 19, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG ) today introduced the Salish Matter Order, bringing the creator's favorite Kid's Quesadilla to the Chipotle app and Chipotle.com for a limited time. Inspired by Salish's longtime love of Chipotle, the collaboration marks the brand's first creator spotlight on a Kid's Meal and makes Salish the youngest creator to have a digital menu item at Chipotle. The launch also highlights the growing influence of Gen Alpha on family dining decisions and how younger consumers discover brands through trusted creators.

The Salish Matter Order features a Kid's Cheese Quesadilla with white rice, black beans and guac, served with kid's chips and chocolate milk, available exclusively in the Chipotle app and on Chipotle.com for a limited time.

The Salish Matter Order features a Kid's Cheese Quesadilla with white rice, black beans and hand-mashed guac, served with kid's chips and chocolate milk.

A Partnership Rooted In Superfandom One of the most recognizable creators among Gen Alpha audiences, Salish Matter reaches millions of fans through family-friendly content with her father, Jordan Matter. Their YouTube channel, @JordanMatter , has more than 37 million subscribers, and Salish has built her own loyal following through social media and as a co-founder of Sincerely Yours, a skincare brand created for teens and tweens. For years, Salish has organically featured Chipotle in her content and become known for ordering the same Kid's Cheese Quesadilla every time she visits.

Salish served Chipotle's cheese quesadillas at her sold-out SUGARWRLD event in Santa Monica earlier this summer (see HERE , HERE ) and recently posted about how obsessed she is with the brand (see HERE ).

Salish Brings Her Go-To Order To Fans The campaign kicks off with playful social content from Salish on Instagram announcing that fans nationwide can now order her go-to Kid's Meal through the Chipotle app and Chipotle.com . To celebrate the launch, Chipotle is featuring Salish and her signature order on menu boards across Los Angeles and Orange County, Calif., where the creator grew up and built much of her fanbase.

Photo assets are available here: www.dropbox.com/scl/fo/bjjff00cj4y748ycrequ9/AMvNuAMnugfZfiPfOlmtNF0?rlkey=qzjne2msx7k296xy77ij9lg61&st=grw5hty1&dl=0

Win The Ultimate Chipotle Creator Experience and Meet Salish Matter Between August 19, 2026 and September 4, 2026, five fans who share where they're enjoying their Salish Matter Order on Instagram using the hashtag #SalishxChipotle will be selected to win the Ultimate Chipotle Creator Experience in Los Angeles. The experience will include: Round-trip travel and accommodations to Los Angeles for the winner and a parent or legal guardian An in-restaurant Chipotle experience and lunch with Salish The opportunity to create content with Salish Salish's favorite Chipotle Goods merchandise and Sincerely Yours products

I get Chipotle basically every day and I never switch up my order. The Kid's Cheese Quesadilla is always my fav! said Salish Matter. Being the youngest creator to have my order on the Chipotle menu is honestly such a big moment for me because I've genuinely loved Chipotle for years.

Why Gen Alpha Matters According to Datassential's February 2026 research, Gen Alpha significantly influences where families choose to eat and develops strong preferences for food brands and restaurant chains at an early age. Additionally, 75% of Gen Alpha show an interest in lea...