
Rumble Eyes $3B AI Compute Run Rate From 250MW Power Pipeline
MarketBeat
Published: Aug 17, 2026, 04:02 AM
Sentiment Analysis
Quake AI is becoming Rumble’s primary growth engine , operating 22,000 GPUs for more than 50 customers. GPU utilization has risen above 83%, and its largest contract is a multiyear $270 million agreement with Together AI for NVIDIA B300 GPUs. Rumble expects 250 megawatts of grid-connected power to be available in 2027, potentially supporting an AI compute revenue run rate exceeding $3 billion . The pipeline includes 180 MW in Atlanta, 50 MW in Sweden, and 20 MW in Norway. The expansion will require substantial capital—roughly $8 million to $12 million per megawatt—and depends on construction, equipment, financing, and long-term customer agreements. Management sees construction constraints such as labor, steel, power systems, and chillers as bigger risks than GPU supply.
Rumble NASDAQ: RUM is positioning its recently combined operations as an AI compute infrastructure business with a substantial 2027 power pipeline, while continuing to operate its established video platform separately. Speaking at an event with Canaccord Genuity Equity Research Senior Analyst Kingsley Crane, RUM Group CFO Mike Massey said the company now consists of two autonomous businesses: Rumble Video and Quake AI. Rumble Video has more than 50 million monthly active users, according to Massey, while Quake AI combines Rumble’s cloud, content-delivery network and data-center assets with GPU-as-a-service capabilities acquired through Northern Data. Get Rumble alerts: Sign Up Rumble Stock Gets Ready to Rumble in its Second Quarter Massey said Rumble built much of its own infrastructure because of its history as a free-speech video platform, including its CDN and data centers. The company is also exploring potential AI-training applications for its video data after receiving outreach from robotics companies interested in spatial and temporal video datasets, he said.
The company’s primary financial opportunity is expected to come from Quake AI, Massey said. The business currently operates 22,000 Hopper-generation GPUs, mainly in Europe, serving more than 50 customers across inference, training, pre-training and QLoRA workloads. Is Rumble Revving Up for Growth or Just Sputtering? According to Massey, utilization of the existing GPU fleet improved from less than 20% in the middle of last year to more than 83% consistently during the first half of the current year. He attributed the improvement to new management and a renewed focus on execution and customer credibility following the Northern Data acquisition. Quake AI’s largest contract to date is a multiyear, $270 million agreement with Together AI for NVIDIA B300 GPUs, Massey said. He described the contract as an initial proof point that Quake can deliver latest-generation GPU capacity at scale. RUM Group’s central expansion opportunity is 250 megawatts of grid-connected power expected to be available in 2027. Massey said monetizing that capacity could represent a revenue run rate of more than $3 billion at current market rates, though the company must still execute on construction, customer agreements and equipment deployment. 180 megawatts are associated with a site in Atlanta, Georgia. A smaller Pittsburgh site is expected to serve AI-native customers. The company also has 50 megawatts in Sweden and 20 megawatts in Norway. Massey said the Atlanta location has use permits, a Georgia Power CES agreement, an installed substation and transformers already in place. The company is engaging with multiple hyperscalers as it seeks a partner for the site, he said. Capital Needs and Equipment Supply In discussing the buildout, Massey said data-center...
Source: MarketBeat
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