USANA Health Sciences Q2 Earnings Call Highlights

USANA Health Sciences NYSE: USNA said its core nutritional business remained in line with expectations during the second quarter of 2026, while near-term challenges at its Hiya and Rise Wellness ventures led the company to lower its full-year outlook.

Chairman and Chief Executive Officer Kevin Guest said the company is continuing its transition toward a diversified omni-channel health and wellness business, combining its traditional brand-partner model with direct-to-consumer, retail and international distribution channels.

“We’re building a diversified omni-channel health and wellness company anchored by science and built on deep, lasting consumer loyalty,” Guest said during the company’s earnings call.

Management highlighted improvement in mainland China, USANA’s largest and most established market.

Chief Commercial Officer Brent Neidig said second-quarter performance in China benefited from momentum following a first-quarter incentive program and new-product launch, along with resilient brand partners and customers despite a softer economic environment.

Neidig said the company has additional product launches, incentive offerings and events planned in China during the second half of the year.

Guest added that he has increased confidence in the company’s leadership team in the market.

USANA also discussed weakness in North Asia, where Korea is the company’s largest market.

Neidig attributed some disruption to a leadership transition earlier in the year, but said the company is seeing early signs of renewed momentum.

USANA plans to launch personalized packs unique to Korea during the third quarter.

The company is also pursuing product innovation within its core business.

Guest cited the recent launch of Glow, a skin-health supplement designed to extend USANA’s offerings beyond topical skincare.

Chief Scientific Officer Kathryn Armstrong said the product was developed using ingredients with clinical data and consumer testing intended to determine whether users could see and feel results.

Hiya, USANA’s children’s health and wellness brand, continued to expand its retail and international presence, according to management.

Guest said the brand’s Target presence remains strong, while its early expansion in Canada and the United Kingdom has been trending positively.

The Hiya team is also pursuing growth through Amazon.

However, the company said Hiya’s direct-to-consumer subscription business has been affected by a more difficult and costly digital advertising environment.

Chief Operating Officer Walter Noot said changes associated with Meta’s advertising platform and higher customer acquisition costs have pressured subscriber growth.

Noot said recent customer-acquisition metrics have improved, and management expects the back-to-school period to support the brand.

He also said Hiya is working to diversify its marketing approach through channels including TikT...