Digitalbox recruits 200 creators as Meta algorithm reset

Retail & Consumer Media Written by: Ian Lyall 07:28 Thu 06 Aug 2026 --> Proactive has a commercial relationship with Digitalbox PLC. This article was produced independently under Proactive's Editorial Standards Policy . Disclaimer No investment advice About this content Editorial Standards & Policies Share article About this content × About Ian Lyall Ian Lyall, a seasoned journalist and editor, brings over three decades of experience to his role as Managing Editor at Proactive. Overseeing Proactive's editorial and broadcast operations across six offices on three continents, Ian is responsible for quality control, editorial policy, and content production. He directs the creation of 50,000 pieces of real-time news, feature articles, and filmed interviews annually. Prior to Proactive, Ian helped lead the business output at the Daily... Read more About the publisher Proactive financial news and online broadcast teams provide fast, accessible, informative and actionable business and finance news content to a global investment audience. All our content is produced independently by our experienced and qualified teams of news journalists. Proactive news team spans the world’s key finance and investing hubs with bureaus and studios in London, New York, Toronto, Vancouver, Sydney and Perth. We are experts in medium and small-cap markets, we also keep our community up to date with blue-chip companies, commodities and broader investment stories. This is content that excites and engages motivated private investors. The team delivers news and unique insights across the market including but not confined to: biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto and emerging digital and EV technologies. Use of technology Proactive has always been a forward looking and enthusiastic technology adopter. Our human content creators are equipped with many decades of valuable expertise and experience. The team also has access to and use technologies to assist and enhance workflows. Proactive will on occasion use automation and software tools, including generative AI. Nevertheless, all content published by Proactive is edited and authored by humans, in line with best practice in regard to content production and search engine optimisation. Digitalbox PLC ( AIM:DBOX ) View Price & Profile Digitalbox recruits 200 creators as Meta algorithm reset Published: 07:28 06 Aug 2026 BST Digitalbox PLC (AIM:DBOX, FRA:RLXB) , the owner of The Daily Mash, The Tab and The Poke, has signed up more than 200 online creators in an attempt to reduce its reliance on traffic from social media platforms. The Creator Network, launched this year, is intended to scale up the company's original video output and open new revenue lines beyond conventional digital publishing. Digitalbox expects to be publishing around 500 original videos a month by October. The strategy is a direct response to changes at Meta, the owner of Facebook and Instagram, which has reweighted its algorithms to favour content made by individual creators. Those changes hit Digitalbox's audience numbers from the second quarter onwards and have prompted a rebasing of expectations for the year. Investors were told revenue and earnings before interest, tax, depreciation and amortisation for the full year to come in below market expectations. Consensus had pointed to revenue of £5 million and adjusted earnings of £800,000. First-half revenue fell 12% to about £1.7 million and earnings were roughly breakeven. Second-half revenue is expected to fall by a similar low double-digit percentage against last year, with the company taking what it called a cautious view. Cost cuts have been made and Digitalbox now expects a full-year earnings margin of about 8%, with the investment in the Creator Network itself contributing to the squeeze. Cash stood at about £2 million at the end of June. The company said advertising performance, session values and yields had all improved year on year, with the problem lying in audience volumes rather than the rates it can charge. Trading was strong in the first quarter before the Meta changes took effect, and June brought some recovery in engagement. Digitalbox is also pitching branded content services to advertisers across both text and video, arguing that artificial intelligence is disrupting the media market and increasing the value of trusted publishing brands. The Creator Network will sit alongside The Tab Student Network and the group's Entertainment Network, which includes TV Guide and soap opera sites such as Coronation Street Insider. James Carter, chief executive, said the company was building a business less reliant on traditional publishing economics. Interim results are due on 23 September. Continue reading