Booking Holdings: At

Gary Alexander 34.29K Followers Follow Summary Booking Holdings reported strong Q2 results, driving a ~5% post-earnings rally despite lagging the S&P 500 YTD. I maintain a 'Buy' rating on BKNG, emphasizing its growth at a reasonable price amid current market exuberance. BKNG continues to deliver healthy bookings and margin gains, even as the Iran war introduces some operational uncertainty. The company has adjusted its full-year outlook to reflect ongoing geopolitical risks but maintains fundamental strength. KairosDee/iStock Editorial via Getty Images In the blink of an eye, recent market jitters, including a deep correction in AI-linked chip stocks, have evaporated, and investors are cheering the prospects of an Iran deal and sending the S&P 500 up to fresh records. Amid this sharp market rally, I encourage investors This article was written by Gary Alexander 34.29K Followers Follow With combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been a regular contributor on Seeking Alpha since 2017. He has been quoted in many web publications and his articles are syndicated to company pages in popular trading apps like Robinhood. Analyst’s Disclosure: I/we have a beneficial long position in the shares of BKNG either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.