4imprint lifts outlook as new customer orders improve

Energy Written by: Oliver Haill 09:09 Wed 05 Aug 2026 --> Disclaimer No investment advice About this content Editorial Standards & Policies Share article About this content × About Oliver Haill Oliver has been writing about companies and markets since the early 2000s, cutting his teeth as a financial journalist at Growth Company Investor with a focusing on AIM companies and small caps, before a few years later becoming a section editor and then head of research. He joined Proactive after a couple of years freelancing, where he worked for the Financial Times Group, ITV, Press Association, Reuters sports desk, the London Olympic News Service, Rugby World Cup News Service, Gracenote... Read more About the publisher Proactive financial news and online broadcast teams provide fast, accessible, informative and actionable business and finance news content to a global investment audience. All our content is produced independently by our experienced and qualified teams of news journalists. Proactive news team spans the world’s key finance and investing hubs with bureaus and studios in London, New York, Toronto, Vancouver, Sydney and Perth. We are experts in medium and small-cap markets, we also keep our community up to date with blue-chip companies, commodities and broader investment stories. This is content that excites and engages motivated private investors. The team delivers news and unique insights across the market including but not confined to: biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto and emerging digital and EV technologies. Use of technology Proactive has always been a forward looking and enthusiastic technology adopter. Our human content creators are equipped with many decades of valuable expertise and experience. The team also has access to and use technologies to assist and enhance workflows. Proactive will on occasion use automation and software tools, including generative AI. Nevertheless, all content published by Proactive is edited and authored by humans, in line with best practice in regard to content production and search engine optimisation. 4imprint Group Plc ( AQSE:FOUR ) View Price & Profile 4imprint lifts outlook as new customer orders improve Published: 09:09 05 Aug 2026 BST 4imprint Group Plc (AQSE:FOUR) shares jumped 9.2% to 4,794.2p after the promotional products maker said it expects full-year revenue and profit above analysts’ current forecasts. First-half revenue rose 1% to $666.4 million, while total orders slipped to 1.04 million from 1.05 million. However, the decline in new customer acquisition moderated from 8% in the first quarter to 4% in the second, while the fall in new customer orders slowed from 9% to 5%. The company expects revenue for the 2026 financial year to be "slightly above" last year’s $1.35 billion, with adjusted pre-tax profit of around $130 million. New chairman Paul Forman said: "The board is encouraged by the group's first half performance, in particular the improvement in new customer orders through the period and the effective management of gross profit margin pressure resulting from tariff-related cost increases realised in the period." Adjusted pre-tax profit declined 12% to $64.8 million as tariff-related supplier costs weighed on margins. The interim dividend was held at 80 cents per share. Broker Panmure Liberum said the profit guidance was 14% ahead of its estimate. It was noted that gross margin narrowed to 31.5% from 32.8%, with a 3% increase in average order values only partly offsetting higher costs. Adjusted operating margin fell to 9.4% from 10.7%. Panmure said this improvement was the "key feature" of the results, although it said the "key risk" is the US economic cycle, where a recent small business optimism survey showed an improvement in June from May. "Industry data suggests 2.5% growth in Q2 26, which makes us question whether 4imprint is still gaining share." Continue reading