SEGG Media Announces Strategic Intent to Acquire Premium Gaming and Casino Assets to Drive Shareholder Value

Sports Entertainment Gaming Global Corporation (“SEGG Media” or the “Company”) (NASDAQ: SEGG, LTRYW) announced that it is in advanced, exclusive discussions to acquire gaming and casino assets in the UK that operates both a physical casino and a regulated online gambling platform. Expanding into a new regulated gambling vertical fits neatly into the overall growth strategy of SEGG Media, while remaining true to its core focus of sports, gaming and entertainment assets.

The move is initially targeted at the UK, with assets that will permit the Company to hold a non-remote (land-based) casino operating license and expand into the remote (online) casino and gaming space. Together, it would give SEGG Media a presence in both physical and digital regulated gaming channels in a territory that has strong and stable regulatory framework, while simultaneously remaining player focused. Moreover, the UK gambling market continues to see growth, which is attractive for such an investment by SEGG Media. According to the UK Gambling Commission’s Industry Statistics annual report, the British gambling industry generated approximately £16.8 billion in Gross Gambling Yield (GGY) for the financial year ended March 31, 2025, up 7.3% from the prior year, with online gambling (Remote Casino, Betting and Bingo) accounting for £7.8 billion of that total.

The Company has been quietly working with advisors for months and has made substantial progress on negotiations with the current stakeholders of the gaming and casino assets. The Company expects to have definitive agreements in place this quarter and begin generating revenue by Christmas. The Company considers that directly owning a physical casino and expanding into online gaming operations would provide SEGG Media with a new source of regulated wagering revenue across, which compliments the current ecosystem the Company has built.

In online casino gaming, the operator’s return is generated from a fixed, game-based house edge applied across a high volume of play, rather than from market-priced odds tied to individual sporting outcomes. SEGG’s Management believes this structure has historically supported more consistent margins in online casino relative to other forms of regulated wagering. For example, Entain PLC, a UK-listed gaming group, reported an online underlying EBITDA of 25.7% for fiscal year 2025.

Marc Bircham, Chairman of the Board of SEGG Media, said: “Our strategy has been to build a diversified portfolio of regulated sports, entertainment and gaming businesses. A UK casino spanning both an online operating license and a physical casino complements our existing portfolio and overall growth strategy. We’re particularly drawn to the economics of online casino gaming, which we believe offers a more predictable, higher-margin revenue profile than other regulated wagering products. UK is the best market for SEGG Media to start this expansion .” Although serious discussions are ongoing, there can be no assurance that a transaction will be ...