
Foresight Signs POC Agreement with Zeda Korea for Danger-Zone Intrusion Detection System, Creating Up to $21.5 Million Commercial Opportunity Over a Five-Year-Period
GlobeNewsWire
Published: Jul 27, 2026, 09:52 PM GMT+9
Sentiment Analysis
Foresight Autonomous Holdings Ltd. (Nasdaq and TASE: FRSX) (“Foresight” or the “Company”), an innovator in 3D perception systems, announced today that it entered into a Proof-of-Concept (POC) Agreement (the “POC Agreement”) with Zeda Korea Ltd. (“Zeda”), a Korean integrator of specialized road management, bridge inspection, and road safety support equipment. The agreement governs the integration of Foresight’s ScaleCam ™ visible-light stereoscopic vision system with Zeda’s various applications for danger-zone intrusion detection and alerting in real-time applications. This POC Agreement follows the development and commercialization agreement signed in March 2026, which is already underway, with a leading Japanese manufacturer of smart city, road traffic, and hazard management solutions for similar applications. Together, these collaborations strengthen Foresight’s penetration into the Asian road safety market, which the Company views as a substantial long-term growth opportunity for its 3D perception technology. Under the POC Agreement, Foresight is providing Zeda with a concept product of the ScaleCam Visible Light system for a period of approximately three months. The system will be tested in real-world conditions representative of Zeda’s road hazard management use cases. The POC is designed to validate key operational capabilities, including operator-defined danger-zone configuration, real-time detection and tracking of trucks, passenger vehicles and pedestrians, accurate intrusion identification, and automatic activation of audible and visual alerts. The POC Agreement establishes a defined path toward commercialization. Upon successful completion of the POC in line with the agreed key performance indicators, the parties intend to enter into a Joint Development and Commercialization Agreement during the fourth quarter of 2026 for the serial production version of the system, tailored to Zeda’s technical requirements. The commercial framework already agreed in the POC Agreement, which is dependent on entering into a Commercialization Agreement, includes a non-recurring engineering (NRE) fee to be finalized based on the required development features, along with binding order quantities in 2027, with potential forecasted revenues of up to $21.5 million during the period between 2027 to 2031. “This POC Agreement with Zeda marks another meaningful step in expanding the potential commercial adoption of our 3D perception technology in the Asian road safety market,” said Oren Bar-On, Co-Chief Executive Officer of Foresight Automotive. “We are pleased to begin this evaluation phase and look forward to advancing toward a full development and commercialization collaboration following a successful POC.” The ScaleCam system combines Foresight’s proprietary stereo-vision perception technology with real-time object detection, distance measurement, 3D point cloud generation, and automatic calibration. In the POC configuration, the system continuously monitors an operator-defined area and triggers immediate audible (90 dB horn) and visual (LED strobe) alerts upon detection of an intrusion by a vehicle or pedestrian. This project is intended to advance Foresight’s commercialization of advanced 3D perception solutions for road safety and hazard management applications, expanding the Company’s presence in the Korean and broader Asian markets for specialized road management and traffic safety systems.
Source: GlobeNewsWire
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