Seeing Machines wins European carmaker deal as EU driver monitoring rules come into force

Seeing Machines Ltd ( AIM:SEE OTC:SEEMF ) , the AIM-listed computer vision company, has secured a new driver and occupant monitoring contract with a European carmaker as fresh European Union safety rules take effect. The award, won through an existing Tier 1 supplier, is expected to generate around $5 million in lifetime revenue. Start of production is scheduled for 2028, with the technology deployed across future vehicle platforms including electric models. The system will be built into a rear-view mirror rather than the dashboard or steering column, an architecture the company said can be rolled out across multiple vehicle lines with less engineering work and lower cost. Driver monitoring systems use cameras and software to track a driver's eyes and head position, alerting them if they appear distracted or drowsy. The contract lands as the European Union's General Safety Regulation requirements for driver monitoring technology come into force, obliging manufacturers to fit the systems on new vehicles. Paul McGlone, chief executive, said the award reflected the confidence Tier 1 partners and carmakers place in the company's technology. He said the mirror-based integration offered manufacturers an efficient route to scaling deployment across several platforms. McGlone added that the industry was moving from early adoption to broader rollout of camera-based in-cabin sensing, with the new regulation acting as a catalyst.