Natural Grocers® Celebrates Pioneer Day with a Special Gift and Savings July 24-26, 2026

Natural Grocers ® , the leading family-operated organic and natural grocery retailer in the U.S., invites customers to its annual Pioneer Day event, July 24 through July 26 at its eight Utah stores . {N}power ® members are invited to celebrate with a free Natural Grocers reusable tote bag and a $5-off coupon for in-store purchases.

Natural Grocers will be celebrating Pioneer Day by honoring {N}power® members with a freebie and extra savings from July 24–26.

July 24–26: All {N}power members at Utah stores will receive a free limited-edition reusable shopping bag featuring the states where Natural Grocers operates—including Utah—while supplies last.

July 24–26: {N}power members will enjoy extra savings with a $5-off coupon.

Not an {N}power member? Sign up for {N}power here and enjoy Even More Affordable Prices SM , discounts and surprise offers. Customers can earn valuable rewards points with every visit.

Natural Grocers provides careers for more than 185 good4u SM Crew members in Utah. The company is passionate about ensuring that its employees can live a healthy, balanced life and is committed to positively impacting Crew members' physical, emotional and financial well-being through free nutrition education programs, excellent benefits and access to the highest quality products at its Always Affordable SM prices.

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC ) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles —including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 173 stores in 22 states.