Creatd Announces Major Vocal Updates: Verified-Human Publishing, Rebuilt Editor, and a Realigned Creator Economy

The updates fortify Vocal, Creatd’s majority-owned flagship asset. Creatd is evaluating a capital markets transaction to spin out Vocal as a standalone entity, creating a clean balance sheet to raise capital and acquire platforms. Vocal now exclusively features KYC-verified human content, rejecting AI submissions to distinguish itself in a landscape increasingly saturated with synthetic media. Read earnings have been realigned to Vocal+ members, improving the durability and unit economics of the business.

NEW YORK, July 20, 2026 – PRISM MediaWire (Press Release Service – Press Release Distribution) – Creatd, Inc. (OTCQB: CRTD) today announced that its majority-owned subsidiary, Vocal, has launched the most significant set of platform updates in years. The release overhauls Vocal’s writing experience, makes verified-human publishing the standard, and refocuses the platform’s creator economy around original human work. For shareholders, the significance is straightforward: these updates strengthen and differentiate Creatd’s flagship operating asset at a time when verified-human content is becoming increasingly scarce and valuable, while also advancing the Company’s broader reorganization, uplisting, and value-realization strategy.

Vocal is an important part of Creatd’s portfolio and operating assets. These updates are designed to strengthen its value and defensibility. Two trends are working in the Company’s favor. AI has dramatically reduced the cost of running a content platform, allowing Vocal to operate at scale with a lean, automation-driven cost structure. At the same time, AI has filled the open web with synthetic content, making verified-human work more scarce and valuable to readers, creators, and advertisers. By making verified-human publishing the standard and realigning earnings around original work, Vocal is positioned on the right side of that shift. These updates are deliberately timed with the execution of Creatd’s larger capital markets strategy. In May 2026, Creatd announced a board-approved and shareholder-approved equity realignment where it increased its ownership of Vocal from approximately 20% to 51%, restoring Vocal as a majority-owned core asset. This past Friday, July 17th, Creatd filed a Form S-1/A and expects to have an effective registration statement by the end of July, fully reregistering with the SEC. Further, Creatd’s first quarter 2026 financial results are publicly available, as well as two consecutive years of PCAOB-audited financials, under which Vocal is consolidated. With these audited financials already secured, Vocal is positioned for a seamless regulatory transition into a standalone publicly traded entity.

Similar to its strategic execution of the $14 million sale of Flyte, Creatd is evaluating spinning Vocal out into a standalone entity with a clean balance sheet. This would provide Vocal with a dedicated capital structure to scale and compete as a category leader in the creator economy. Creatd has outlined an early-stage framework for a standalone Vocal valuation and a potential capital raise. This framework is theoretical and early-stage only, and there can be no assurance that any transaction will be completed on these or any other terms, or at all.

“Vocal is Creatd’s most valuable asset, and everything we announced today makes it stronger and more defensible,” said Jeremy Frommer, Chief Executive Officer of Creatd. “We restored our majority ownership of Vocal, it is consolidated on our audited financials, and we are advancing to...