Target Introduces Exclusive Baby Collection Picolette by Olivia Culpo, Offering Elevated Essentials and Gifts at Affordable Prices

Designed with busy families in mind, the 60-item assortment of style-forward apparel, accessories, mealtime essentials and keepsakes is the retailer's largest Baby collaboration to date MINNEAPOLIS , July 20, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT ) knows that busy families are craving special items at affordable prices to mark important milestones.

With that in mind, the retailer today announced the launch of Picolette , an exclusive baby collection created by entrepreneur, model and new mom Olivia Culpo . The Target-exclusive 60-item collection of baby apparel, accessories, mealtime essentials, keepsakes and gifts combines elevated design, thoughtful functionality and affordable prices. Picolette launches July 26 in approximately 1,400 stores across the country and on Target.com , with additional limited-time drops debuting throughout the next year, reflecting special family moments and seasonal occasions.

Target Introduces Exclusive Baby Collection Picolette by Olivia Culpo, Offering Elevated Essentials and Gifts at Affordable Prices Target Introduces Exclusive Baby Collection Picolette by Olivia Culpo, Offering Elevated Essentials and Gifts at Affordable Prices Inspired by Culpo's first year of motherhood and named after her daughter Colette, Picolette brings together soft, nostalgic details and practical solutions to meet the needs of busy families. Developed with her licensing partner Bloomin' Baby, the children's division of G Mason Group, the collection brings Culpo's vision to life through beautifully designed products that feel both personal and practical, including:

Elevated apparel and accessories: The collection features timeless silhouettes; soft, comfortable fabrics; patterns including toile and gingham; and beautifully considered details for boys and girls. Highlights include a floral heirloom-quality bubble romper, a football print boys' overall set and sweater, plus coordinating, giftable loveys, plush animals, books and more. First birthday milestone collection: Celebrate baby's first birthday with a girls' tutu, bodysuit and "one" sweater; a boys' "one" overall set and sweater; a birthday crown with removable 1, 2 and 3 numerals to use through the first three birthdays; fabric highchair banners, birthday keepsake books and more.

Functional design at affordable prices: The collection is thoughtfully designed, inspired by Culpo's real-life parenting experiences, with features like: simplified fasteners for easy dressing and diaper changes silent closures that won't startle or wake baby feeding products including long-sleeve bibs and silicone sippy cups diaper bag complete with an attached fold-out changing pad and removable strap prices start at $4.99, with most of the collection $18 and under

"When designing Picolette, I knew I wanted to celebrate the little moments you'll never forget with your children," said Olivia Culpo , founder of Picolette. "My first year of motherhood completely changed the way I looked at baby products. Every little outfit becomes part of a memory: coming home from the hospital, first photos, birthdays, everyday moments you'll always remember. I wanted to create pieces that felt beautiful and timeless, but also practical enough to be lived in every day. My hope is that years from now, families will pull these tiny outfits back out of a keepsake box and instantly be transported back ...