Bragar Eagel & Squire, P.C. Announces that a Class Action Lawsuit Has Been Filed Against Planet Fitness, Inc. and Encourages Investors to Contact the Firm

Bragar Eagel & Squire, P.C. announces that a class action lawsuit has been filed against Planet Fitness, Inc. (“Planet Fitness” or the “Company”) (NASDAQ:PLNT) in the United States District Court for the District of New Hampshire on behalf of all persons and entities who purchased or otherwise acquired Planet Fitness common stock between November 6, 2025, and May 6, 2026, both dates inclusive (the “Class Period”). Investors have until September 14, 2026 to apply to the Court to be appointed as lead plaintiff in the lawsuit.

The lawsuit alleges that Defendants made false and misleading statements and/or failed to disclose material adverse facts concerning Planet Fitness’ ability to nationally rollout its Black Card price increase, Planet Fitness’ projected membership growth outlook and associated sales growth, and its ability to drive new joins on its existing marketing campaign.

On May 7, 2026, Planet Fitness released its Q1 2026 financial results. The company announced disappointing membership growth and cut 2026 revenue growth guidance from approximately 9% to about 7% and adjusted EBITDA growth guidance from roughly 10% to approximately 6%. During the same-day earnings call, the company stated that its marketing 'may have pivoted too far' as the company 'shift[ed] from [its] lighthearted approachable tone' to one that 'increased penetration with the fitness-minded.' As such it announced that, 'we are pausing the planned national Black Card price increase pending a broader pricing review.' This news caused the price of Planet Fitness stock to decline $19.95 per share, or 31%, from a closing price of $63.96 per share on May 6, 2026, to $44.01 per share on May 7, 2026.

If you purchased or otherwise acquired Planet Fitness shares and suffered a loss, are a long-term stockholder, have information, would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Brandon Walker or Melissa Fortunato by email at [email protected], telephone at (212) 355-4648, or by filling out this contact form. There is no cost or obligation to you.