Brand Engagement Network Expands Cataneo into U.S. Market Following Acquisition

New York City becomes commercial headquarters for U.S. expansion as industry veterans join to scale Cataneo's global media technology platform WILMINGTON, Del. , July 13, 2026 /PRNewswire/ -- Brand Engagement Network, Inc. (NASDAQ: BNAI ) ("BEN" or the "Company"), an enterprise AI technology company, today announced the launch of Cataneo's U.S. market expansion following BEN's successful acquisition of Cataneo GmbH, marking the next phase of the Company's strategy to scale Cataneo's globally proven media technology platform.

Building on the acquisition completed on June 30, 2026, BEN has established its U.S. commercial headquarters on Madison Avenue in New York City, creating the foundation for Cataneo's expansion into the U.S. market. This expansion represents the next phase of BEN's integration strategy, combining Cataneo's proven global media technology infrastructure, BEN's artificial intelligence capabilities, and industry expertise to build the next generation of enterprise media technology.

Cataneo's MYDAS platform currently manages more than €6 billion in annual advertising inventory across more than 1,000 media brands and 200+ channels globally. The U.S. market represents a significant growth opportunity for BEN as broadcasters, media companies, content owners, and advertising organizations increasingly seek to modernize advertising infrastructure, improve operational efficiency, and adopt AI-powered technologies to meet the evolving demands of the industry.

Expanding BEN's Media Technology Leadership To accelerate Cataneo's U.S. expansion, BEN has appointed Don Durand as Chief Sales Officer of Cataneo. A veteran media technology executive with more than 20 years of experience, Durand brings extensive industry relationships and a deep understanding of the U.S. media technology landscape, developed through senior leadership roles with WideOrbit and Imagine Communications. Having spent decades working directly with broadcasters, publishers, advertisers, a...