Haverty Furniture Company: A Focus On Affluent Customers Could Pay Off Big

Haverty Furniture is more resilient than a pure housing market play, benefiting from a complex, durable business model. HVT targets an affluent customer base, providing stability and protection from broader economic and housing market fluctuations. Recent financials show HVT gaining market share, with Q1 net sales up 4.1% and gross margin at 61.5%. Despite sector headwinds and elevated mortgage rates, HVT has achieved three consecutive quarters of net sales growth.

Haverty Furniture ( HVT ) has often been thought of as the kind of stock that is inextricably tied to the housing market. The thought process is that if the housing market is good, then a stock like