
eToro Group Unveils AI Trading Push With Tori Agent, New App and Desktop Platform
MarketBeat
Published: Jul 10, 2026, 01:02 PM
Sentiment Analysis
eToro unveiled a major AI-driven product overhaul, including a rebuilt mobile app, an expanded AI agent named Tori, a desktop platform for active traders, an Apple Watch app, and a new app marketplace. Tori is getting much more capable, with live access to X, sentiment analysis, proactive alerts, and the ability to help or execute trades with user approval across the eToro app, WhatsApp, and Telegram. The company is positioning itself as an “AI first” financial super app, aiming to help retail investors close the gap with professionals through agentic trading, sub-accounts, and tools like eToro Edge for power users. eToro Group NASDAQ: ETOR unveiled a broad set of AI-focused product updates, including a rebuilt mobile app, an expanded AI agent, a desktop trading platform for active investors, an Apple Watch app and an app marketplace for financial tools. At the event, eToro’s co-founder and CEO, identified in the transcript as Yoni, said the company’s latest work reflects a shift from lowering barriers to market access toward using artificial intelligence to “level the playing field” between retail investors and more sophisticated market participants. eToro has rebuilt its platform with AI assistance, including rewriting “1 million lines of code” from the existing app. He said the company is moving faster in product development than it could have a year or two ago, citing AI as a key driver of that acceleration. eToro Positions Itself as an AI-Powered Financial Super App Or Peled, vice president of product management, strategy and growth at eToro...
Source: MarketBeat
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