Equifax Market Pulse Index Report Highlights Growing Pressure on the U.S. Middle Class

Equifax ® (NYSE: EFX ) today released its first quarter 2026 Market Pulse Index , a measure of U.S. consumer financial health derived from anonymized credit, debt, income, and asset data along with VantageScore insights. The Market Pulse Index dipped from 61.6 to 60.9, marking its second straight quarter of decline, with drops observed across all generations. The Market Pulse Index continues to track a K-Shaped economy, highlighting three consumer segments - Thrivers (the top 10% with an index above 80), the Pivoting Middle (those with an index between 50 and 79), and Strivers (the bottom 20% with an index below 49) - each experiencing different financial situations. "As the U.S. continues to navigate a K-shaped economy, where different segments of the population experience divergent financial realities simultaneously, we see that reaching the top financial tier creates powerful momentum, much like compounding interest, with those with the greatest amount of wealth continuing to accumulate more," said Emmaline Aliff, Advisory Leader at Equifax. "But for those who haven't reached the top financial tier, recent inflation and debt concentration are applying severe downward pressure. This pressure is contracting the size of the middle class." Churning in the Middle Class Within the Market Pulse Index consumer segments, the top-tier Thrivers group shrunk slightly, while the Strivers group expanded. At the same time, the Middle tier remained the same. This shows that consumers are moving toward the extremes of the financial stability spectrum rather than maintaining the middle. The group with peak financial resilience, Thrivers, experienced a 5% drop in total size. The group facing heightened economic pressure, Strivers, saw a 2% increase in total size. The traditional "Pivoting Middle" tier saw a 0% ...