Once Upon A Farm: Cooler Strategy Is The Key Growth Driver

Once Upon a Farm PBC receives a buy rating, supported by premium organic offerings and a differentiated refrigerated cooler strategy. OFRM’s growth is fueled by expanding cooler placement, innovation in product assortment, and strong sales productivity per cooler. Net sales grew 53% in FY2025, with household penetration at just 5.1%, indicating substantial market expansion potential. OFRM trades at ~2.1x forward revenue, justified by >30% expected CAGR and a clear runway for continued high growth.

My recommendation for Once Upon a Farm PBC ( OFRM ) is a buy. OFRM is an interesting company with a premium organic baby and kids brand, a refrigerated cooler strategy that can expand the baby