Bimbo Bakeries USA Announces Sweeping Portfolio Commitments to Advance Nutrition and Cleaner Label

Bimbo Bakeries USA today announced a comprehensive set of ingredient and recipe change commitments designed to meet the evolving expectations of American consumers, delivering the nutritious, delicious, and affordable baked goods that families across the country rely on every day. The commitments confirm a comprehensive long-term approach across a portfolio of iconic breads, breakfast products and sweet baked goods.

Portfolio Commitments Bimbo Bakeries USA’s commitments include the following milestones: By the end 2026: The company will complete the final phase of artificial color removal in occasional-consumption products such as sweet baked goods and snacks. Today, all of Bimbo Bakeries USA’s daily consumption products, such as breads, buns and rolls, are completely free from artificial colors and flavors.

By the end of 2027: Artesano® breads and buns, Oroweat® breads and buns, and The Rustik Oven® products will be free from artificial preservatives and emulsifiers.

By the end of 2028: Sara Lee®, Oroweat® specialty varieties, Little Bites®, and Thomas'® will complete the removal of artificial preservatives and emulsifiers. In less than two years, these iconic brands will be completely free from artificial preservatives, colors, and flavors, making Bimbo Bakeries USA the first company in its category to make this commitment across such a broad portfolio of everyday baked goods. While the 2027 and 2028 commitments represent full completion targets across these brands, the company expects many products and recipe changes to be completed ahead of those dates. This approach builds on Grupo ...