Zatiaľ čo odvetvie skúma, čo si prémioví zákazníci cenia, LEPAS prináša svoj vlastný pohľad

When the automotive industry explores what premium customers value, LEPAS, the mid-to-premium New Energy Vehicle (NEV) brand from Chery Auto, brings its own perspective. For LEPAS, premiumness is defined by elegance: design that connects with people, technology that stays in the background, and a cabin where every journey makes you feel at peace. "We believe that premium luxury should be experienced every day, not just on special occasions," said a LEPAS spokesperson. "It is the tranquility of a quiet cabin, the delight of thoughtful design, and the feeling that the car fits your lifestyle. This is exactly what we mean by elegant mobility, and it shapes every product we create." LEPAS expresses this perspective across its three brand pillars. Leopard Aesthetics draws on the elegance and agility of the leopard to create a distinctive design language. Elegant Technology, built on the LEX platform, aims to bring intuitive cockpit and safety technology. The Exquisite Space concept combines thoughtful space layout, comfortable materials, acoustic comfort, and everyday practicality. The LEPAS L6 model brings these ideas directly into the cabin. At the 2026 Torino Automotive Design Award (TADA), announced on September 11, 2026, in Turin, Italy, the LEPAS L6 won the Best Interior Design award in the City Car category. For the 2026 edition, 87 models were evaluated across the City Car, Family Car, and Premium Car categories. The jury highlighted the L6's spacious and refined cabin, its premium materials and flexible storage, and the natural integration of technology throughout the interior. The cabin features a flat rear floor, a gullwing-shaped layout, and noise, vibration, and harshness (NVH) optimization designed to support a tranquil interior atmosphere. The LEPAS L6 electric vehicle was launched in Thailand; specifications and availability vary by market. LEPAS believes customers should be free to choose the powertrain that suits them. Its portfolio includes multiple powertrain technologies for different market needs, with NEV models launched in markets including Thailand and Indonesia, and pre-sales underway in select European markets. Within the Chery group, the iCAUR brand is also preparing to enter several European markets. In October, LEPAS will host its first Global Elegant Lifestyle Week themed 'TOGETHER ON THE ROAD TO ELEGANCE' during the Chery 2026 International User Summit, bringing together users, partners, and guests from various industries to explore how elegance can shape everyday mobility.