Restart Life Sciences Launches HC Protein+ Products Online and Advances AI-Driven E-Commerce Strategy

Restart Life Sciences Corp. (CSE: HEAL) (FSE: HN30) (OTC Pink: NMLSF) ("Restart Life" or the "Company") is pleased to announce the commercial online launch of its new HC Protein+ product line through Holy Crap Foods Inc. ("Holy Crap") direct-to-consumer e-commerce platform at www.holycrap.com . The launch represents another milestone in the Company's previously announced product development and digital commerce strategy, advancing the HC Protein+ line from formulation and development through commercial production and now direct-to-consumer availability.

The initial HC Protein+ lineup includes two new premium oatmeal & superseed blend products: Protein+ Banana Cocoa  – A nutrient-dense oatmeal featuring gluten-free oats, organic pea protein and Holy Crap's signature Superseed Blend of hemp, chia and buckwheat, combined with banana, cocoa and cinnamon. Protein+ Pineapple Coconut  – A tropical-inspired oatmeal featuring gluten-free oats, organic pea protein and Holy Crap's signature Superseed Blend, combined with pineapple and coconut.

Each product provides 10 grams of plant-based protein per serving, is packaged in a 320g pouch containing eight servings, and is formulated as a convenient, nutrient-dense breakfast or snack option. The Protein+ products are vegan, Certified Non-GMO and made with Holy Crap's signature combination of nutrient-dense ingredients designed to complement the brand's focus on digestive wellness, convenient nutrition and the Company's broader "Healthy Gut, Happy Mind" philosophy.

Both Protein+ products are now available for purchase through www.holycrap.com , expanding the Company's direct-to-consumer product portfolio and providing Holy Crap with an additional opportunity to generate revenue from its growing digital customer base.

As part of the launch, Restart Life is also providing its investor community with an exclusive introductory offer. Investors can use promotional code INVESTOR2026 at checkout on www.holycrap.com to receive 20% off HC Protein+ products (until Sept 30/26), subject to product availability and applicable website terms.

Loutskou continued, "Our objective is not simply to announce plans. Our focus is to execute on them. We announced the development of our protein platform, advanced the formulations, commenced commercial production and have now launched the finished products through our e-commerce channel. We believe continuing to deliver measurable operational milestones is an important part of building the Holy Crap brand and the broader Restart Life portfolio."

The Protein+ products have initially launched through Holy Crap's existing e-commerce platform while the Company continues to advance its new AI-enabled Holy Crap website and digital commerce infrastructure. As previously announced by the Company, the next-generation platform is being developed to incorporate artificial intelligence and data-driven technologies across multiple areas of the consumer journey, including consumer analytics, personalized shopping experiences, customer service automation, customer relationship management, predictive purchasing insights and digital marketing optimization. The platform is intended to provide Holy Crap with a more robust technology foundation to support customer acquisition, retention, recurring purchases and the continued ex...