American bank likes the look of JD Sports' Mexican move

What Brokers Say Retail & Consumer Written by: Ian Lyall 08:03 Tue 22 Sep 2026 --> Disclaimer No investment advice About this content Editorial Standards & Policies Share article About this content × About Ian Lyall Ian Lyall, a seasoned journalist and editor, brings over three decades of experience to his role as Managing Editor at Proactive. Overseeing Proactive's editorial and broadcast operations across six offices on three continents, Ian is responsible for quality control, editorial policy, and content production. He directs the creation of 50,000 pieces of real-time news, feature articles, and filmed interviews annually. Prior to Proactive, Ian helped lead the business output at the Daily... Read more About the publisher Proactive financial news and online broadcast teams provide fast, accessible, informative and actionable business and finance news content to a global investment audience. All our content is produced independently by our experienced and qualified teams of news journalists. Proactive news team spans the world’s key finance and investing hubs with bureaus and studios in London, New York, Toronto, Vancouver, Sydney and Perth. We are experts in medium and small-cap markets, we also keep our community up to date with blue-chip companies, commodities and broader investment stories. This is content that excites and engages motivated private investors. The team delivers news and unique insights across the market including but not confined to: biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto and emerging digital and EV technologies. Use of technology Proactive has always been a forward looking and enthusiastic technology adopter. Our human content creators are equipped with many decades of valuable expertise and experience. The team also has access to and use technologies to assist and enhance workflows. Proactive will on occasion use automation and software tools, including generative AI. Nevertheless, all content published by Proactive is edited and authored by humans, in line with best practice in regard to content production and search engine optimisation. JD Sports Fashion PLC ( LSE:JD. OTC:JDSPY ) View Price & Profile American bank likes the look of JD Sports' Mexican move Published: 08:03 22 Sep 2026 EDT JD Sports Fashion PLC (LSE:JD., OTC:JDSPY) is off to Mexico, and Citi reckons the retailer has picked a promising spot to pitch up. The FTSE 100 trainers-and-tracksuits group revealed yesterday it had signed a franchise deal with local heavyweight Grupo Axo, which will open and run JD stores and websites in the country using the JD name. The plan, as Citi lays it out, is not exactly timid: 140 stores from 2027, or about 7% of JD-branded shops worldwide, up sharply from the 75 JD and Courir franchise outlets already dotted around the region. The appeal is the market itself. Citi values Mexico's activewear scene at roughly $6.5 billion today, with scope to sail past $10 billion by 2034, a 5%-a-year clip helped along by a notably young population keen on their sportswear. And JD is not going in blind. Grupo Axo already shifts product across Mexico, Chile, Peru and Uruguay through more than 8,000 points of sale, carrying 50-odd brands from Nike to The North Face to Speedo. For JD, whose empire runs to 2,088 JD-branded stores, it is a low-risk way to plant a flag and let a local expert do the legwork. Continue reading