Littlest Pet Shop and LIKE NASTYA, Global YouTube Sensation, Launch First-Ever Collab Collection at Global Retailers and Announce Special Event at Five Below in New York City

The first collection of Littlest Pet Shop (LPS) toys designed in collaboration with Like Nastya, one of the most popular child content creators in the world, is debuting at retailers worldwide.

To celebrate the momentous occasion, Littlest Pet Shop and Like Nastya will host a special event at the Five Below flagship store on 5th Avenue in New York City on Saturday, September 19.

The new Littlest Pet Shop x Like Nastya collectibles, debuting at retailers worldwide, are the first-ever collaboration between the iconic toy brand and leading content creator.

Like Nastya, who has over 450 million subscribers across 25 YouTube channels, will be on hand to greet fans and introduce the LPS x Like Nastya collection, which she personally curated with inspiration from her life, passions, and favorite animals.

Event attendees will have the opportunity to be among the first to purchase the LPS x Like Nastya Five Below collection, including Pet Surprise single packs, exclusive Pet Nooks, and DIY Bestie Bag Charms, which bring a creative twist to the popular bag décor craze.

Guests will also be able to enter a special sweepstakes for a chance to win a grand prize of VIP tickets to Like Nastya's Los Angeles concert in November.

Customers will also be able to get a free LPS x Like Nastya Stylin' Kit at all Five Below locations while shopping the new collection on September 19, while supplies last.

"Working on this toy collection with Littlest Pet Shop has been so much fun! I still can't believe we're finally getting to share it with everyone!" said 12-year-old Like Nastya. "I loved seeing my ideas turn into real toys, and I'm so excited for my fans to play with them. I really hope they love them as much as I do!

The LPS x Like Nastya toys are part of the new World of LPS collection - the biggest introduction from the Littlest Pet Shop brand since its 2024 relaunch under a licensing agreement between Basic Fun!, a global marketer of toys and consumer products, and brand owner Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company.

Available this fall at all major toy retailers worldwide including Amazon, Target and Walmart, the World of LPS collection introduces over 125 new bobblin' pets from four distinct themed habitats. Glam Glacier is the sparkling arctic town with outdoor adventures, cute shops, and discos under the Northern Lights. Cyberpet City is the futuristic hub where pets zoom, party, and play with high-tech fun. Furrytail Forest is the whimsical land of glowing mushrooms, magical trails, and cozy hideaways. Pawsville Plaza is the center of the World of LPS, where pets snack, shop and play together, and where kids will discover the LPS x Like Nastya collaboration.

The World of LPS offers new inspiration for creative expression and storytelling for young fans, as well as long-time LPS collectors.