Diamond Estates Wines & Spirits Announces Three-Year Strategic Plan

Diamond Estates Wines & Spirits Inc. (TSXV: DWS) today announced the release of its three-year strategic plan, outlining the Company's strategic priorities and growth initiatives. The plan builds on the significant operational and financial progress made by Diamond Estates over the past three years and is focused on accelerating profitable growth, strengthening the Company's owned and represented brands, improving operational efficiency and creating long-term shareholder value. The strategic plan is built around four key pillars: Profitable Growth - expanding revenue across the Company's six principal sales channels, including LCBO, grocery, convenience and big box, direct-to-consumer, export and on-premise; Brand Power - concentrating investment behind Diamond Estates' highest-growth owned brands while continuing to expand the Trajectory Beverage Partners agency portfolio; Operational Excellence - driving efficiencies through disciplined capital allocation, procurement, infrastructure and cost management; and Culture & Execution - continuing to build the "One Diamond" operating model, with aligned teams, clear accountability and a focus on speed of execution. Execution of the plan will occur in three phases - Build, Scale and Optimize. "Over the past three years, we have done a tremendous amount of work to strengthen Diamond Estates and establish a solid foundation for the future. We have improved our margins, strengthened our operations, reduced our debt and built a platform that is ready to scale. Our new three-year strategic plan is about taking that foundation and turning it into sustainable, profitable growth. We are a small and nimble public company, and that gives us the ability to move quickly, make disciplined decisions and focus our resources where we believe they can have the greatest impact. We are excited about the next phase of Diamond Estates and believe this plan positions us well to continue building a stronger business and creating long-term value for our shareholders," said Andrew Howard, President and CEO. About Diamond Estates Wines and Spirits Inc.: Diamond Estates is a producer of high-quality wines and ciders as well as a sales agent for over 120 beverage alcohol brands across Canada. The Company operates four facilities, three in Ontario and one in British Columbia, that produce predominantly VQA wines under such well-known brand names as 20 Bees, Creekside, D'Ont Poke the Bear, EastDell, Lakeview Cellars, Mindful, Shiny Apple Cider, Fresh Wines, Red Tractor, Seasons, Serenity and Backyard Vineyards. Through its commercial division, Trajectory Beverage Partners ("Trajectory"), the Company serves as the sales agent for a wide range of leading international beverage brands. Wine Portfolio: Trajectory represents renowned wine brands, including Fat Bastard and Gabriel Meffre from France; Kaiken from Argentina; Kings of Prohibition from Australia; Yealands, Kono, Tohu, and Joiy Sparkling Wine from New Zealand; Talamonti, Cielo and Valdo from Italy; Bodegas Muriel from Spain; Porta 6, Julia Florista, Boas Quintas, Catedral and Cabeca de Toiro from Portugal; Fowles Wines from Australia; Empress Wines from Croatia; as well as C.K. Mondavi & Family, Charles Krug, Line 39, Harken, FitVine and Rabble from California. Trajectory also represents a broad portfolio of wines sold exclusively to restaurants, bars and private consumers. Spirits Portfolio: Trajectory also represents distinguished spirit brands such as Cofradia Tequila, Siempre Tequila, Chisme Tequila, Hussong's Tequila, Solmano Mezcal and Chica Chida Agave Spirit from Mexico; Islay Mist and Waterproof blen...