REJO lance sa technologie de double chauffe dans le cadre de son expansion en Europe

REJO, a pioneer brand in the heat-not-burn (HNB) sector, is highlighting its expansion across Europe with new establishments in Italy, Germany, Spain, and Austria. This announcement, accompanied by a presentation of the brand's latest products and technologies, is taking place at the InterTabac 2026 trade fair. The brand's presence throughout the region is strengthened by the launch of TOZE, REJO's standalone range of plant-based sticks, through solid collaborations and the various distribution channels the brand has developed with its local business partners. For REJO, Europe has not only been a priority market but also a testing ground for observing the interactions between technology, user experience, and regulatory compliance. At the heart of the brand's first presentation at InterTabac is the REJO CUBE, a modular device combining heating technology, adaptable design, and interactive features. Designed around REJO's platform-based R&D approach, the CUBE integrates OmniHeat™ 360° technology, an omnidirectional heating system designed to ensure stable and uniform heating from the outside of the stick. Its FlexiCUBE™ modular structure connects the heating module and the removable battery via a magnetic connection, while an interactive LCD screen displays real-time information, including heating progress, operating mode, and charge status. REJO CUBE is also designed and manufactured to leave no residue, reducing maintenance needs and making daily use simple and hassle-free. The CUBE also offers the dual-heat function, a flagship technology that extends the HNB experience beyond a single heating cycle. In standard mode, CUBE offers up to 16 puffs per stick, while with the PlusEnjoy™ Eco mode, auto-heating compatible sticks offer an additional 12 puffs, an increase of up to 75% in puffs per stick compared to the latest generation of heating solutions. For REJO, dual-heat demonstrates advanced optimization of each stick's potential through precise heat control, device architecture, and thermal management. The new technologies demonstrate REJO's platform-based approach to R&D. Instead of designing each device from scratch, the brand develops modular heating systems and temperature control systems adaptable across its product lines, a strategy aimed at accelerating product development and expanding technological applications without compromising consistency or reliability. REJO is committed to making thermal efficiency, temperature control, and modular design the fundamental pillars of its technological roadmap.