GoPro Announces Second Quarter Results

GoPro, Inc. (NASDAQ: GPRO) announced financial results for its second quarter ended June 30, 2026. Revenue was $105 million, down 31% year-over-year. Sell-through was approximately 291,000 camera units, down 38% year-over-year.

Subscription and service revenue increased 11% year-over-year to $29 million, or 28% of revenue, compared to 17% of Q2 2025 revenue. Q2 2026 subscription and service revenue included $2 million generated from GoPro's AI content licensing program. Subscriber attach rate was a record at 69%, compared to 54% the prior year quarter. Subscription ARPU increased 9% year-over-year and 5% sequentially.

Revenue from the retail channel was $58 million, or 56% of total revenue and down 48% year-over-year. GoPro.com revenue, including subscription and service revenue, was $47 million, or 44% of total revenue and up 13% year-over-year.

GAAP gross margin was 30.2% compared to 35.8% in the prior year quarter and included a $19 million benefit from tariff refunds, partially offset by a $15 million charge related to certain component purchase commitments. Non-GAAP gross margin was 30.4% compared to 36.0% in the prior year quarter.

GAAP net loss was $51 million, or a $(0.30) loss per share, compared to a net loss of $16 million or a $(0.10) loss per share, in the prior year quarter. Non-GAAP net loss was $36 million, or a $(0.21) loss per share, compared to a net loss of $12 million or a $(0.08) loss per share, in the prior year quarter.

Adjusted EBITDA was negative $29 million compared to negative $6 million in the prior year quarter.

In May, GoPro's Board of Directors authorized a process to evaluate a potential sale of the company and other strategic alternatives, aimed at maximizing shareholder value. In May, GoPro began shipping its new MISSION 1 PRO and MISSION 1 compact cinema cameras, available on GoPro.com and through retail partners globally.