Celsius: Don't Miss The Bigger Picture

Celsius Holdings, Inc. reported a clear Q2 double miss, sending the stock down. The Celsius brand's slight consumption decline causes concern. A number of factors pressured the brand's sales and margins. Overall, CELH's brand portfolio is still healthy, as Celsius has made space for Alani Nu's growth. The market still misses the bigger picture; I estimate CELH stock to have 75% upside to $42.8.

Celsius Holdings, Inc. (CELH) reported weak Q2 results that sent the stock plummeting. The energy drink giant’s momentum with the main Celsius brand has slowed down significantly, causing concern over the company’s ability to grow.