Global Icon Deepika Padukone and Hilton Celebrate the Power of The Stay In the Next Chapter of Their Internationally Acclaimed Campaign

Hilton (NYSE: HLT ) today unveiled a bold new chapter with global icon and brand ambassador, Deepika Padukone, launching internationally across social, digital, and outdoor platforms as part of a broader creative programme that will continue to roll out throughout the year. The campaign follows last year's record-breaking debut – which commanded over 11 billion views across all social and digital platforms.

The work gives viewers a glimpse into a new side of Deepika as she travels, underpinned by Hilton's hospitality, which allows her to truly express herself – staying as authentic as she always is – while bringing a playful and fresh cultural energy to the It Matters Where You Stay campaign in India. Shot at Conrad Bengaluru, the campaign is inspired by a simple truth about modern travel. When people leave home, they often leave behind the routines and support systems that help them navigate everyday life. For Hilton, this reinforces the importance of the Stay as the ecosystem guests rely on when they travel. Away from familiar routines and the people who help them navigate everyday life, guests are met by Hilton Team Members, thoughtfully designed spaces, seamless technology and the benefits of Hilton Honors, all working together to anchor them while they are away from home. Together, they create the comfort and confidence to enable guests to focus on what matters most and be fully themselves.