Nike Sales Dip as It Awaits $986 Million Tariff Refund
PYMNTS
公開日時: Jul 02, 2026, 05:49 PM
Sentiment Analysis
Nike is expecting an “unplanned benefit” in the form of a nearly $1 billion tariff refund.
The sneaker giant revealed the refund when announcing full-year and quarterly earnings this week, even as CEO Elliott Hill warned that tariffs remain a “dynamic cost headwind.” The earnings showed full-year revenues of $46.4 billion, flat on a reported basis and a 2% decline on a currency-neutral basis. Fourth-quarter revenues came to $11 billion, down 1% on a reported basis and falling 4% on a currency-neutral basis, with Nike facing what Hill called a “more challenging” operating environment as the spring wound on.
“After a stronger start in March, especially in North America, by mid-April, we began to see a deceleration in retail sales trends,” he said during an earnings call. “Our consumer is under pressure around the world, and we can particularly see it having a larger impact on sportswear, which declined double digits in the quarter with a similar decline in retail sales.”
In addition to tariffs, Chief Financial Officer Matthew Friend pointed to ongoing disruption in the Middle East, fuel prices and other factors that could affect operating costs, consumer behavior and weakness in store traffic and sales.
“These assumptions reflect the macro environment as it stands today, and we are not expecting the environment to improve meaningfully over the next six months,” he said.
Source: PYMNTS
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