Barratt Redrow and Persimmon surge as new buyer scheme revives housebuilder hopes

Retail & Consumer Builders And Building Materials Written by: Ephrem Joseph 04:12 Mon 28 Sep 2026 --> Disclaimer No investment advice About this content Editorial Standards & Policies Share article About this content × About Ephrem Joseph Ephrem began his journalistic journey at Proactive in June 2021. With a strong academic background in Information Technology, his expertise particularly lies in the field of Cyber Security, Management Information Systems and Computer Forensics. Before joining Proactive, Ephrem worked as a researcher and lecturer at a number of leading universities, including the University of Portsmouth's Institute of Criminal Justice Studies, the University of Winchester’s Institute of Policing, and Jain... Read more About the publisher Proactive financial news and online broadcast teams provide fast, accessible, informative and actionable business and finance news content to a global investment audience. All our content is produced independently by our experienced and qualified teams of news journalists. Proactive news team spans the world’s key finance and investing hubs with bureaus and studios in London, New York, Toronto, Vancouver, Sydney and Perth. We are experts in medium and small-cap markets, we also keep our community up to date with blue-chip companies, commodities and broader investment stories. This is content that excites and engages motivated private investors. The team delivers news and unique insights across the market including but not confined to: biotech and pharma, mining and natural resources, battery metals, oil and gas, crypto and emerging digital and EV technologies. Use of technology Proactive has always been a forward looking and enthusiastic technology adopter. Our human content creators are equipped with many decades of valuable expertise and experience. The team also has access to and use technologies to assist and enhance workflows. Proactive will on occasion use automation and software tools, including generative AI. Nevertheless, all content published by Proactive is edited and authored by humans, in line with best practice in regard to content production and search engine optimisation. Barratt Redrow PLC ( LSE:BTRW ) View Price & Profile Barratt Redrow and Persimmon surge as new buyer scheme revives housebuilder hopes Published: 04:12 28 Sep 2026 EDT UK housebuilders surged on Monday after the government confirmed plans for a new equity-loan programme intended to bring first-time buyers into the new-build market and stimulate residential construction. Barratt Redrow PLC (LSE:BTRW) jumped around 14% to 353p, while Persimmon PLC (LSE:PSN) climbed more than 15% to 1,332p. Taylor Wimpey PLC (LSE:TW.) and Vistry Group PLC (LSE:VTY) advanced about 14.5%, with Berkeley Group Holdings PLC (LSE:BKG) gaining almost 5%. The sector-wide rally helped the FTSE 100 rise 0.2% to 10,717, despite heavy losses among mining companies. The more domestically focused FTSE 250 gained 0.4% to 24,366. The government said its “Your First Home” scheme would be confirmed in next month’s Budget and target prospective buyers unable to overcome the deposit barrier without assistance. Pre-registration is expected to open before the end of 2026. The scheme is expected to allow qualifying buyers to purchase a new-build property with a deposit of 2.5%, supported by a government-backed equity loan covering 20% of the home’s value. Full eligibility rules, regional price limits and funding details are still to be announced. Investors are betting that the programme could increase reservation rates, accelerate sales and give developers greater confidence to expand construction. The previous Help to Buy programme assisted more than a third of a million new-build purchases between 2013 and 2022. The Home Builders Federation welcomed the announcement, saying the industry was prepared to increase housing delivery, employment and investment. Optimism also spread through the wider housing supply chain. Howden Joinery gained 4.3%, while B&Q and Screwfix owner Kingfisher rose 4%. However, the earlier Help to Buy scheme attracted criticism for supporting house prices and improving developer margins alongside home ownership. The Budget will therefore be closely examined for safeguards ensuring the new programme improves affordability and generates additional construction rather than simply raising demand for a limited supply of homes. Continue reading