Wix Reports Second Quarter 2026 Results

Wix.com Ltd. (Nasdaq: WIX) (the “Company”), today reported financial results for second quarter 2026. In addition, the Company provided its outlook for the third quarter and reiterated expectations for the full year 2026. Please visit the Wix Investor Relations website at https://investors.wix.com to view the Q2'26 Shareholder Update and other materials.

"We are continuing to invest in Wix Harmony as well as Base44,” said Avishai Abrahami, Co-Founder and CEO of Wix. “We believe that in the long term, this strategy will position us to capture value in an evolving market. With the launch of Base 1, Base44's proprietary LLM, and the release of Wix Harmony's own model earlier this year, we're also developing a portfolio of purpose-built models that give us greater control and faster iteration. The Harmony model allowed us to expand quickly without additional cost, and now we’re already seeing the results in Base44, where improving margins demonstrate the underlying strength of the business model. The combination of these engines is powerful and we believe it creates a significant competitive advantage for Wix in the coming years.”

"The deployment of Base 1 marks a turning point in lowering our AI inference and compute costs,” said Lior Shemesh, CFO at Wix. “With this unit-economic breakthrough, we expect our AI costs to decrease significantly going forward. We now expect non-GAAP gross margin for Base44 to be approximately 60% in the second half of the year, a meaningful improvement from the near-zero non-GAAP gross margin entering this year. This lower cost structure is expected to improve our long-term profitability profile. Supported by this clear operational runway, we are increasing our TROI target for Base44, allowing us to more aggressively lean into our marketing efforts in the second half of the year. We believe this will enable us to attack the massive market opportunity ahead and drive growth for our shareholders over the long term.”

Total revenue in the second quarter of 2026 was $563.1 million, up 15% y/y. Total ARR was $1.963 billion at the end of the second quarter of 2026, up 15% y/y. Creative Subscriptions revenue in the second quarter of 2026 was $398.4 million, up 15% y/y. Business Solutions revenue in the second quarter of 2026 was $164.7 million, up 14% y/y. Transaction revenue 1 in the second quarter of 2026 was $71.5 million, up 12% y/y. Partners revenue 2 in the second quarter of 2026 was $213.8 million, up 17% y/y. Total bookings in the second quarter of 2026 were $569.1 million, up 12% y/y. Creative Subscriptions bookings in the second quarter of 2026 were $405.8 million, up 11% y/y. Business Solutions bookings in the second quarter of 2026 were $163.3 million, up 13% y/y.

Total gross margin on a GAAP basis in the second quarter of 2026 was 66%. Creative Subscriptions gross margin on a GAAP basis was 80%. Business Solutions gross margin on a GAAP basis was 32%. Total non-GAAP gross margin in the second quarter of 2026 was 67%. Creative Subscriptions gross margin on a non-GAAP basis was 80%. Business Solutions gross margin on a non-GAAP basis was 33%.

GAAP net loss in the second quarter of 2026 was $76.4 million, or $1.78 per basic and diluted share. Non-GAAP net income in the second quarter of 2026 was $68.2 million, or $1.59 per basic share.