Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League
PRNewsWire
公開日時: Sep 07, 2026, 05:00 AM
Sentiment Analysis
Hyundai Motor Company today announced a multi-year agreement as the Official Automotive Partner of the UEFA Champions League. The partnership marks the company's commitment to European club football at its highest level. It begins with the 2026/27 season, running to the end of the 2030/31 season.
Football is familiar ground. For almost 30 years Hyundai has supported the game at its highest levels, from the largest international tournaments to clubs and associations around the world. The UEFA Champions League extends that commitment to the pinnacle of European club football.
The parallels between the UEFA Champions League and Hyundai run deeper than scale: squads in this competition draw talent from every corner of the globe and compete at the highest level in Europe. Hyundai leverages the strengths of its global scale while designing, engineering and building vehicles in Europe, selling across the continent. Two organisations, unambiguously European in operation and international in influence.
"Football has been part of Hyundai for almost 30 years. It brings people together like almost nothing else, across languages and borders and generations," said José Muñoz, President and Chief Executive Officer, Hyundai Motor Company. "The UEFA Champions League is the best club football in the world, played every week in front of the most passionate fans in Europe. Following Hyundai's engagement at the World Cup this summer, the UEFA Champions League is an ideal platform to show our beautifully designed vehicles with features fans love. I am from Madrid, so I have watched this competition my whole life. I'm personally excited about engaging with fans across Europe. It's a great time to celebrate the beautiful game with Hyundai."
Under its brand vision of 'Progress for Humanity', Hyundai is committed to expanding opportunities and contributing towards a more inclusive future for society. Through this partnership with UC3, UEFA's joint venture with European Football Clubs, engagement with the UEFA Champions League and Hyundai's mobility offerings, the company aims to bring people together across cultures and communities throughout Europe, uniting millions of football fans while delivering a positive impact for society.
"The UEFA Champions League and Hyundai are both driven by progress, performance, and the ambition to bring people together," said Xavier Martinet, President and Chief Executive Officer of Hyundai Motor Europe. "We are entering this partnership with our strongest line-up yet. IONIQ 3 is the first of five new models we are launching in Europe this season, designed and developed for our customers here in the region, and it is the car that leads our lineup for the future."
The UEFA Champions League is the world's most-watched annual club football competition with around one in three people being interested in the Champions League worldwide. The 36-club tournament provides a perfect platform to engage with a huge audience of passionate football fans and highlight Hyundai's future direction, from robotics and physical AI, to software and smart mobility solutions tailored for European customers. Hyundai is a global brand with a strong footprint in Europe, built over more than 30 years. Its European Technical Centre in Rüsselsheim, Germany, develops and engineers its vehicles.
Source: PRNewsWire
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