CHIPOTLE MARKS A BRAND FIRST WITH ALL-NEW POLLO ASADO AND THE DEBUT OF CHILI LIME CHIPS

For the first time in brand history, Chipotle is launching two limited-time menu items simultaneously: Pollo Asado and Chili Lime Chips Pollo Asado returns August 31 with an all-new recipe, finished with cilantro and real lime for a bright, savory flavor Born from a viral fan trend, Chili Lime Chips are made with real ingredients and no artificial colors, flavors or preservatives, delivering a bold, craveable crunch Chipotle Rewards members get first access to Chili Lime Chips beginning August 31 before they roll out to all guests on September 4 NEWPORT BEACH, Calif. , Aug. 31, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG ) today announced its first-ever simultaneous launch of two limited-time menu items, bringing back Pollo Asado with an all-new recipe and introducing Chili Lime Chips, a new side inspired by a viral fan food hack. Pollo Asado returns to restaurants in the U.S. and Canada on August 31, while Chipotle Rewards members get exclusive access to Chili Lime Chips on August 31 before they become available to all guests on September 4. Chipotle’s all-new Pollo Asado, featuring freshly grilled adobo chicken finished with cilantro and real lime, paired with new Chili Lime Chips. For the first time in brand history, Chipotle is launching two limited-time menu items simultaneously. Chipotle’s new Chili Lime Chips are tossed fresh daily with real lime and a bold chili seasoning for craveable flavor and crunch. Born from a viral fan trend, the limited-time menu item is made with real ingredients and no artificial colors, flavors or preservatives. To showcase the fresh, hands-on preparation behind Pollo Asado and Chili Lime Chips, Chipotle put cameras in the hands of 100 creators at restaurants across the U.S., U.K. and Canada, giving them the freedom to capture the experience in their own style. Photo and video assets are available here: https://www.dropbox.com/scl/fo/uc2at9rnp7cqa13m6nj62/AHnd2jeo8TXsk0uhjOg8Fdc?rlkey=ayu4k7yp9se7wi7r47vmud46l&st=v9ecusyg&dl=0 A Fresh Take on Pollo Asado Pollo Asado is back for a limited time with an all-new recipe featuring freshly grilled adobo chicken seasoned with garlic, Mexican spices and hand-cut cilantro, then finished with bright citrus and real lime for a savory, smoky flavor. Chili Lime Chips: Your Hack, Made Better Over the past few years, one fan-created food hack has exploded in popularity online: guests using packaged seasoned chips to put their own spin on Chipotle meals. Some ditch their fork and scoop up every bite with chips, while others crush them over burrito bowls for extra crunch or turn their meal into a "walking taco" by pouring their bowl directly into a chip bag. Since 2022, mentions of seasoned chips paired with Chipotle entrees have increased more than 1,500% across social platforms, while related TikTok and Instagram content has generated approximately 96 million engagements. Building on that guest behavior, Chipotle developed Chili Lime Chips as its own take, transforming the viral fan trend into an official menu item made with only real ingredients. However they're enjoyed, the chips deliver bold flavor and satisfying crunch to any Chipotle entrée. "Pollo Asado delivered strong results in testing, giving us clear evidence that guests were excited about the new recipe," said Fernando Machado, Chief Brand Officer . "At the same time, we saw guests hacking their Chipotle orders with packaged chips and asked ourselves: What would this look like done the Chipotle way? Chili Lime Chips are our answer—with no artificial colors, flavors or preservatives and an ingredient list that doesn't require a chemistry degree to understand. One menu item generated real momentum before going national; the other was inspired directly by how our fans eat Chipotle. Together, they gave us two compelling reasons to do something we've never done before and launch both at once." Chef Nevielle's Recommended Pairing To experience both limited-time menu items t...