Celsius Stock Trades Lower Friday: What's Happening?

Shares of Celsius Holdings Inc. (NASDAQ: CELH) are trading lower Friday afternoon as investors continue to weigh concerns that the energy drink maker’s business recovery could take longer than expected. Deutsche Bank Downgrades Stock to Hold as Recovery Timeline Shifts to 2027 Friday’s selling pressure extends losses from Thursday after Deutsche Bank downgraded Celsius to Hold from Buy while maintaining a $35 price target. In a research note, the firm noted that core business trends weakened through the second quarter, with revenue and margins falling short of expectations and management pushing the timeline for a meaningful sales improvement out to fiscal 2027. Deutsche Bank cautioned that investor expectatio...