MySize's Naiz Fit Surpasses 500 Million Size Recommendations as AI Fashion Platform Expands Into Virtual Try-On

MySize's Retail Technology Platform has served 10M+ users and connected 100M+ garments across 100+ fashion brands, creating a foundation for broader Size & Fit Intelligence solutions

MySize, Inc. (NASDAQ: MYSZ ), a global provider of AI-driven retail technology solutions, today highlighted the continued expansion of its Naiz Fit business, as the company builds on its position in global Size & Fit technology to develop a broader technology platform serving fashion brands across e-commerce, retail, product and strategy. Naiz Fit's technology has generated more than 500 million size recommendations to date, serving more than 10 million users and connecting with more than 100 million garments across more than 100 apparel brands. Leveraging this substantial data ecosystem and established user footprint, Naiz Fit is positioned to integrate more sophisticated offerings—such as Virtual Try-On, Product Intelligence, and Retail and Strategy frameworks—into its current brand partnerships, thereby potentially elevating the commercial value derived from each global relationship. The company's growing international customer footprint includes globally recognized fashion brands such as Levi's, Desigual and, most recently, Paul & Shark, reflecting Naiz Fit's expansion across markets and fashion segments. From Size Recommendation to Size & Fit Intelligence Naiz Fit's strategy is evolving beyond solving one of fashion e-commerce's most persistent problems — helping shoppers select the right size — toward using Size & Fit intelligence throughout the fashion value chain. The company is building an increasingly horizontal portfolio of solutions addressing four core areas: E-commerce, Retail, Product and Strategy . This evolution is supported by the scale of Naiz Fit's proprietary data ecosystem. Hundreds of millions of historical recommendations, millions of shoppers and more than 100 million connected garments provide Naiz Fit with a substantial foundation of Size & Fit information that can be leveraged to develop increasingly sophisticated personalization and intelligence solutions for fashion brands. Naiz Fit solutions have demonstrated measurable commercial impact for customers, including improvements in conversion and average order value and reductions in returns. In selected previous customer deployments, the company has observed results including conversion increases of up to 5.7x, AOV increases of up to 27% and return reductions of up to 14% , depending on the customer, implementation and use case. "Size & Fit is becoming much bigger than a size recommendation button," said Ronen Luzon, CEO of MySize, Inc. "Naiz Fit has spent years building the technology, data and customer relationships required to understand how products fit real consumers. With more than 500 million recommendations generated, we believe we have built a data and customer foundation that can support a much broader product portfolio and increase the value Naiz Fit can deliver across each brand relationship." Expanding Into Virtual Try-On As part of this strategy, Naiz Fit has expanded its product offering into Virtual Try-On, creating a more visual and interactive shopping experience alongside its established Size & Fit capabilities. The new experience has already been deployed with several customers, including Spanish menswear brand Silbon, allowing shoppers to visualize products and interact with garments digitally before purchasing. The technology is designed to increase shopper engagement and confidence while creating new opportunities for user-generated content, social interaction and product discovery. Combined with Naiz Fit's existing Size & Fit intelligence, the company believes these experiences can help fashion brands simultaneously improve conversion and reduce product returns. Rather than treating Virtual Try-On as a standalone technology, Naiz Fit is integrating it into a broader personalization ecosystem wh